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Delivering Happiness @Zappos

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Page 1: Delivering Happiness @Zappos

Hello

Page 2: Delivering Happiness @Zappos

SIMPLE FORMULA

Page 3: Delivering Happiness @Zappos

Our Story

This is Tony HsiehCEO of Zappos.com and co-founder of Delivering Happiness

This is Jenn LimCEO and co-founder of Delivering Happiness

Tony becomes CEO of

2000 20142008

Zapposgrows to$1 billion

Tony & Jenn launch Delivering Happiness book,U.S. bus tour

2010

DH goes global!

2011

DH movement and company launch

DH =

Deli

verin

g Ha

ppine

ss

Page 4: Delivering Happiness @Zappos

Our Experience

Page 5: Delivering Happiness @Zappos

Happiness as a Business Model

Happiness makes sense

Scientific SenseResearch shows happiness leads to success (not the other way around)

Business SenseHappy Employees = Happy Customers = Successful Company(+ Meaningful Lives)

Human SenseHappiness is a universal goal, and we are all on our individual paths

Scienceof

Happiness today

Martin Seligman Fredrickson & Losada ShawnAchor

15 years of research and hundreds of studies

Positive Psychology

1998

*Zappos’ growth in gross merchandise sales

Page 6: Delivering Happiness @Zappos

The Case for A Culture of Happiness

+ Effects of happiness at work= Bottom line benefits

Page 7: Delivering Happiness @Zappos

The Case for A Culture of Happiness

+ Effects of happiness at work = Incredible Market Growth!

Page 8: Delivering Happiness @Zappos

The Case for A Culture of Happiness

An investment in the Stengel 50 would have been 400% more profitable than an investment in the S&P 500

Higher Purpose = Higher Profit

Page 9: Delivering Happiness @Zappos

The Case for A Culture of Happiness

Great cultures deliver great

ROI

Page 10: Delivering Happiness @Zappos

The Case for A Culture of Happiness

Page 11: Delivering Happiness @Zappos

Key Factors for Sustainable Culture Change

Leaders are committedFrom the head (how) to the heart

(why) to the resources (time & money)

Strong VISION is communicated All the way down, every level! So there is support and change agents on all levels. It takes a village.

Co-ownership on all levelsPeople are not being changed, they’re part of the change. Builds ownership, personal connection, revelations, intrinsic drive

Change is measured, managed and celebratedNot just milestones, small wins build momentum and belief

Fail forwardSet safe environment around failing forward to change.

*Harvard Business + McKinseyKey factors necessary for Transformational Change Initiatives to Succeed

Page 12: Delivering Happiness @Zappos

Our Methodology: The DH Model

Page 13: Delivering Happiness @Zappos

Our Methodology: The DH Model- what

Page 14: Delivering Happiness @Zappos

Our Methodology: The DH Model- who

ME =

Personal Accountability _______________

WE =

Team Alignment & Organizational Wholeness

_______________

COMMUNITY =

Client / Customer Focused

Page 15: Delivering Happiness @Zappos

Our Methodology: Values & Behaviors

CORE VALUES=

Well-defined & inspiring

BEHAVIORS=

Aligned actionsLived day-to-day

Page 16: Delivering Happiness @Zappos

Our Methodology: Science of Happiness

Happiness Habits:

Positivity

Gratitude

Altruism

Mindfulness

Flow

Happiness Levers:

Progress

Control

Connectedness

Page 17: Delivering Happiness @Zappos

Our Methodology: Higher Purpose

HIGHER PURPOSE=

MeaningEvolutionaryNoble Cause

“Being part of something bigger than ourselves”

Page 18: Delivering Happiness @Zappos

Our Methodology: DH Roadmap- how

Page 19: Delivering Happiness @Zappos

Our Methodology: DH Roadmap

Page 20: Delivering Happiness @Zappos

Proposed Roadmap: Align

What is our WHY?• Leadership clarity • Alignment on Vision + Purpose• Alignment on metrics & measures

Alignment points• Prioritize culture elements• Identify culture leaders / culture team• Culture development & cascade plan

INSPIRE

Page 21: Delivering Happiness @Zappos

Proposed Roadmap: Assess

Let’s Measure. Analyze. Plan.• Measure

• Survey Assessment (quantitative)• Chats or Focus Groups (qualitative)

• Analyze • Synthesis + Report

• Plan• Insights, Priorities & Actions [MAP workshop]

ASSESS

Page 22: Delivering Happiness @Zappos

Proposed Roadmap: Define

Let’s define & build• Define & build your sustainable culture framework

1. Higher Purpose: MeàWeàCommunity2. Core Values: deeply-define 3. Behaviors: role-based, co-created, operationalized 4. Connectedness, Progress & Control 5. Happiness Habits

Foundational Workshops tailored to your priorities & needs

DEFINE

Page 23: Delivering Happiness @Zappos

Proposed Roadmap: Live

LIVE

Let’s Roll it out…• Cascade throughout at the individual, team and organization levels

1. Align the new behaviors and habits to the purpose2. Turn CV behaviors and happiness habits into daily actions3. Embed & operationalize values, behaviors, happiness habits & purpose4. Cultivate and deepen at personal & team level: Recognition Program5. Celebrate successes, support people thru change, fail forward

Page 24: Delivering Happiness @Zappos

Our Experience &

Client Testimonials

Page 25: Delivering Happiness @Zappos

• Make Happy Work Experience• Executive Leader Workshop• Values Creation• Values to Behaviors• Consulting Support: Hiring, Interviewing, Onboarding

Services Delivered:

Our Experience | Aliya Financial Technologies

Page 26: Delivering Happiness @Zappos

• Executive Alignment Session• MAP Assessment• Happiness at Work Survey• Values Creation and Values to Behaviors• Customized Happy Me Workshop

Services Delivered:

“We learned so much from DH on how to define culture though values, behaviors, and actions. That work rolled into everything from how we hire to how we measure performance to team-building.

I’ve received super positive feedback from the staff, which makes me really happy. They say, “it just makes sense.” When we started this, we never thought about the measurable aspect of our culture. It was a true epiphany.”

– Nick VegaDirector of Training,

Alamo Drafthouse

Our Experience | Alamo Drafthouse Cinema

Page 27: Delivering Happiness @Zappos

Our

• Executive Leader Workshop• Culture Leader Workshop• Coach-The-Coach

• Coaching Support• Organizational Rollout

Services Delivered:

ExecutiveLeaders 300

LeaderChampions 30

“CultureCommanders”

NorthwellEmployees

3,800Leaders

50,000+Employees

All OtherLeaders 3,470

More than30,000

employees have been

trained

Our Experience | Northwell Healthlong-termcommitment(2019)

Page 28: Delivering Happiness @Zappos

Delivering Happiness has had a great impact directly and indirectly on virtually all aspects of our business from how to interact with customers, our partners and each other. Focusing on our culture has increase sales without having sale goals, increase the bottom line and most importantly allowed us to better serve our mission, which is to make people’s lives better. As we continue this process now working directly with DH, I am confident we can continue to learn and improve. Perhaps even become an icon in our industry for how companies should treat customers, partners and employees.

— Scotty Bintz, CEO, RealTruck

39% MONTHLY SALES92% UNPLANNED ABSENCEññ

– TOP 20 FASTEST GROWING E-COMMERCE COMPANY

Client Outcomes & Testimonials

Page 29: Delivering Happiness @Zappos

“The DH Coachsultants have been an important part of our organization’s work in building an employee first culture. Their expertise and experience make them uniquely qualified to provide guidance on all matters related to building a high performance culture focused on core values and a higher purpose. The DH Coachsultants are 100% committed to making each interaction meaningful and they invest the time and effort to accomplish this. It’s obvious that this is not a job, it’s a calling. They are a part of our family and we look forward to continuing our partnership.”

Eddie Gindi, Executive Vice President & Nancy Straface, Vice President of Human Resources.Century 21 Department Stores

“The Culture Team session was inspiring and made me realize how important culture is in the workplace and that it can be achieved. My biggest learning was taking something intangible like values and turning them into agreed-upon, concrete actions. Having guidance here is essential. ”

– Kimberly Bustamante,Director of Operations, WISS

“The DH coaches clearly knew what they were doing, and adeptly combined theory with real-life examples and practice – and all in a compelling and friendly manner. Bottom-line, this is one of those sessions that you leave wanting more.”

– Gerardo Cervantes, Director of Development, Endeavor

Client Outcomes & Testimonials

Page 30: Delivering Happiness @Zappos

© 2016 Delivering Happiness. All rights reserved.

Together, let’s make happy work TM