Delvinia - The Social Shopper

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Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (Nielsen, September 2011). Consumers are using social networking sites and features in all aspects of their lives, including shopping.This presentation includes:- How Canadian shoppers are using social networks in the shopping process.- What expectations Canadian social shoppers have of retailers and brands.- How innovative retailers and brands are engaging social shoppers.- How retailers and brands can meet the needs of Canadian mobile shoppers.

Text of Delvinia - The Social Shopper

  • The Canadian Social Shopper Sponsored by: Presented by: Steve Bielawski Rosalina Lin-Allen eCommerce Practice Director Director, Client Strategy Tenzing Delvinia www.tenzing.com www.delvinia.com370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • Webinar Agenda Introduction Steve Bielawski, Tenzing The Canadian Social Shopper - Rosalina Lin-Allen, Delvinia Q&A If you have questions during the webinar, please input them in the Q&A panel on the right side of your screen and we will address them at the end of the presentation.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • About Tenzing Company Highlights Tenzing Founded in 1998, privately owned Data Centers Production Datacenters: Toronto, Kelowna & Disaster Recovery Environments Vancouver, plus 3 separate Operation Environments Centers for 24x7x365 support 450 customers (15% in US and abroad) Consistent double digit growth: last 5 years Profit 200 Ranking 6 years in a row APAC EMEA 80 employees (75% dedicated to service delivery) Business Focus: Managed IT Services Ecommerce Platform Solutions (mid/enterprise) SaaS solutions Web Collaboration Solutions370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • Ecommerce IT Infrastructure Example Example >>> Typical Mid Market Ecommerce IT Infrastructure Ecommerce Phases Provision Design Deploy Test Production Fees One Time Set Up Fee 36 Monthly Payment Plan Your Online Store Is Open: 24 x 7 x 365370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • Ecommerce Managed Services We Focus On This So You can Focus On This370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • Sample Tenzing Clients Ecommerce Software-as-a-Service Enterprise Web370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • We are a Digital Strategy & Customer Experience Design firm. Help companies connect with their customers by turning data into actionable experiences that drive business results.370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
  • Our Capabilities. Insight Strategy Design The Delvinia Insights group offers Delvinias Digital Strategy group is Delvinias team of experienced expertise in a comprehensive expert in helping organizations to designers will leverage the digital repertoire of qualitative and identify key trends and competitive strategy and employ various user quantitative research methodologies threats in the digital landscape, centered design methodologies and critical to understanding the digital evaluate their current digital tools to create the most engaging universe today. presence, and establish a strategic customer experience while achieving plan and roadmap to ensure their your business objectives. success. ASKINGCANADIANS | VOICE OF THE CUSTOMER SOLUTIONS Full service online survey programming & hosting Online Panel Development and Hosting Custom Recruitment Online Research Community AskingMedia Data Capture Tools 160,000 Members Digital Mosaic Segmentation Social PRIZMC2 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Agenda Canadian Social Shopper Behaviours Social Shopping Trends Approach to Social Shopping 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Why Brands Should Care About Social Media 23% Internet traffic goes to social media sites (source: AC Nielson, Sept 2011) 21h average time Canadians spent on Facebook per month (source: Facebook, June 2011) Feb10 Facebook traffic surpassed that of Googles in the U.S. (source: Socialnomics) 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • From Links to Likes 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Social Media Impact on Content Consumption 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Social Media Impact on Shopping 69.2% Check ratings and reviews as part of their shopping process. Source: , Nov 2011, n=956 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Social Enables New Business Models 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Social Networks in Brick-and-Mortar 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9
  • Social Used Throughout the Shopping Process My Blogs, Social Search Ratings & My Sphere Reviews Social Sphere Product Brick & Mortar Word of Mouth Social Product Sites Site My Social