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Developing Engagement Strategies
Margaret Gardner
‘Engagement
strategies are
vital’
WHY?
Speak out
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us
Environment
International Development
Medical ResearchYoung people
Animals
HealthAging
Environment
International Development
Medical Research
Young people
Animals
HealthAging
Listen to me
Donate
Campaign
Do thisGive
volunteer
Speak out
Buy
Support us
RIP
Churn and Burn
Fundraising
Engagement Spiral
Energy Access
An emerging, dynamic strategy for policy and
fundraising influence
UN Business
EC
Major Donor Fundraising
Learning from others and adapting
Individual Fundraising
Building from experience and donor understanding
Thank you
What did Practical Action do well?
What could we have done better?
What can you learn for your organisation?
Learning from others and Adapting
Engagement strategies – Some Pointers Understand needs/concerns/interest/motivation of
your stakeholders Clear objectives Emotional trigger points Conversation not broadcast Banish dissonance Be aware of ROI Trial and error – learn don’t adhere strictly to a
strategy that can be improved or is failing Competition Differentiation Touch points plus
LISTEN
How?
How would you build an engagement strategy?
What would it look like? What are the steps you would take
and the things you would consider?
