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Using the right tool for the right job will save you a lot of time and headache when doing SEO research. There are many tools so Chris Warden has compiled a list of the five best in their class and ones that we at Spread Effect use on a daily basis.
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Who to Follow in the SEO Using the right tool for the right job will save you a lot of time and headache when doing SEO research. There are many more tools on the market than we have on this list but these 5 are the best in their class and ones that we use personally on a daily basis.
This guide will help you understand
the purpose of each tool and where to
locate it online.
Google Analytics Google Analytics is the king tool for tracking what is going on with your personal site. The most prominent uses are tracking how much traffic your site is receiving, what keywords people are searching for to find you, where do users go when they come in to your site, and where do users leave your site.
www.google.com/analytics
Cost: Free
Google Keyword Tool Google Keyword Tool will help you identify how much
traffic individual keywords receive on a monthly basis.
You will be able to see how many people are searching
monthly for the keyword you are researching as well
as receive related keyword suggestions. Tip:
Remember to pay attention to the “exact” vs “board”
match toggle.
adwords.google.com/o/KeywordTool
Cost: Free
SEMRush SEMRush was developed to give you competitive analysis of keywords. The tool allows you to see what keywords your competitors are ranking for as well as how much traffic they are receiving from each keyword.
www.semrush.com
Cost: $69.95 per month
OpenSiteExplorer OpenSiteExplorer was developed by SEOmoz to track
primarily three things; domain authority, page
authority, and backlinks. The first use of
OpenSiteExplorer is to decide will a link be worth
acquiring from a particular site. The second use is to
evaluate a competitor’s backlink profile to understand
where they are receiving links from.
www.opensiteexplorer.org
Cost: $99 per month
Link Prospector Link Prospector will help you quickly develop a list
of blogs that would be appropriate for you to build
links on. It takes out the manual work of searching
around the web for sites that meet your criteria.
www.linkprospector.citationlabs.com
Cost: $27 per month
For More Info Please check out:
spreadeffect.com/blog
@ChrisWarden_SE
