Development of magazine advertSavannah Hardwick

First Development

Magazine Advert 1What is going well with design?I really like the decision to make the advertisement pop art based because I think it unique and interesting to look at. I think that the bright Colours and cartoon look of the advert will draw people into it and make them look further at it. I also like how it puts emphasis on the can itself, having it come out of an explosion and having to people looking at it is shock and awe. I also like the way each layer of the explosion is an alternating shade of either blue or orange. What are the areas for improvement?I want to improve the look of the can itself and make it so it fits in more with the pop art theme. I would also like to work on the explosion itself, trying to make it appear more in your face, as I think its quite muted at the moment. I also want to improve the bottom of the advert, making it more eye catching, by taking away the lack I think I will be able to do this, as well as experimenting with other colour choices.

What developments can be made to the draft?•Developing the characters, add tartan to the red clothing to keep with the stereotypical Scottish look. •Develop the crash itself, and each layer of the crash, maybe brighter colouring, more shapes to them.•Develop the colour and copy used at the bottom of the advert.

Second Development

Magazine Advert 2What is going well with design?On this design I really like the extra detail on the background and the woman's face. Adding in the spots and swirl areas have helped to make the advert slightly more professional and help it to further who how it is a pop art/cartoon themes advert. I also like the placement of the can and the copy on the left hand side of the advert. I especially like how you can see and read the copy easily even though it is on top of bright colours. I also like how the woman is angled towards the can whilst looking on in awe. What are the areas for improvement?Although I really like the background I think that I need to work on the placement of where I decided to add further detail (the dots and swirls) and also the colours of the background layer, as I don’t think that purple goes very well, even though its very muted and doesn't over shadow the main colours of the IRN-BRU product. I also need to improve the ‘NEW!’ sign as I don’t think that it fits in very well with the design of the advert.

What developments can be made to the draft?•Develop the NEW sign, by trying different colours and fonts to make it bolder but still with the theme of the advert.•The colours of the background layers, and the placement of further details places (dots and swirls).•The text at the bottom of the page could be clearer and larger- perhaps different colour?

Third Development

Magazine Advert 3What is going well with design?On this design I like its simplicity, I think the bold and eye catching image draws in the audience in, and you immediately can tell this this person in the image is a sporty person who is drinking an energy drink. I also really like how I have placed the product itself on the advert, having it be seen as part of the image and not just placed on the image itself. I also like how I’ve done the detailing on the image, making sure to have shadowing and angle changes. What are the areas for improvement?I think the main area for improvement is the copy, including the copy colour, placement and sizing. I also need to look at the background colour and how I can make it more exciting but still part of the theme. I also need to add in the ‘Barr’ logo and perhaps a twitter/website/Facebook contact info somewhere on the page as there is enough room for it.

What developments can be made to the draft?•The copy on the advert- colour, size and placement.•The colour of the background- make more vibrant and exciting.

Fourth Development

Magazine Advert 4What is going well with design?I really like the detail on the character on the advert, the creases on his jacket and the shadowing on his face adds to the look of the advert. I like tat it is still a cartoon based advert as I think that this is a unique way of drawing people in to it and making them look more closely at it. I also like how I have used a quote from the celebrity who is featured on the advert, saying how he has the product before he train, this is another great way of attracting the audience. I also like the simplicity of the design, just featuring one image of a well known person who supports and drinks the product. What are the areas for improvement?I think the main area for improvement is the copy colour and font. I really like the placement of the text but on some parts it can be harder to read. I think the orange and the blue are difficult colours to read on top of grey and the black that I have used.

What developments can be made to the draft?•The color, font and size of the copy used, can I make it darker or brighter to make it easier to read?•The back ground colour, off white seems to simple, perhaps black or a brighter colour?

Fifth Development

Magazine Advert 5What is going well with design?This is a simple design in which the idea is to put the emphasis on the 32, as a way to get people to remember it and know what the product is. I like the all orange background with the blue on top of it as the orange is very eye catching. I also like the white silhouette in the centre of the advert, hand standing on a mountain of 32’s. What are the areas for improvement?I feel like this design could be improved massively by changing the layout and the colours, as well as the font. I think that there needs to be more text on the page to further explain what the product is. Although I like the mountain of 32’s, I think that it could be improved, perhaps by putting a lot more of them but smaller and more varied. I also think that the can placement could be improved and the size of the can could be improved.

What developments can be made to the draft?•The color, font and size of the copy used, can I make it darker or brighter to make it easier to read?•The placement of the product.•Placement of other objects.