Digital Desire ... creating demand for digital networks and services

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Keynote by Peter Fisk at ERIS@ Conference on the European Information Society in Krakow, Poland April 2011

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<ul><li> 1. digital desire Peter FisktheGeniusWorks.com European Information Society Conferencegenius Krakow, Poland, April 2011 works</li></ul> <p> 2. INSPIRINGINSPIRING Connecting COLLABORATINGENABLING ENABLINGgenius works 3. genius works 4. genius works 5. genius works 6. genius works 7. genius works 8. genius works 9. genius theGeniusWorks.com works 10. 10 demand driversgenius works 11. 1 1. Have an inspiring purposegenius works 12. Team Obama an inspiring purposegenius works 13. Aravind Eyecare an inspiring purposegenius works 14. 2 1. Have an inspiring purpose 2. Deliver significant, relevant benefitsgenius works 15. M-Pesa significant, relevant benefitsgenius works 16. Nike+ significant, relevant benefitsgenius works 17. 3 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for megenius works 18. Net a Porter the best content for megenius works 19. Web MD the best content for megenius works 20. 4 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaborationgenius works 21. Groupon the power of collaborationgenius works 22. Tripadvisor the power of collaborationtheGeniusWorks.comgenius works 23. 5 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionallygenius works 24. Zappos energise people emotionallygenius works 25. Current TV energise people emotionallygenius works 26. 6 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worldsgenius works 27. 2Lego connect real and virtualgeniuslego works 28. Zipcars connect real and virtualgenius works 29. 7 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do moregenius works 30. Smarty Pig enable people to do moregenius works 31. Patients like me enable people to do moregenius works 32. 8 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business modelgenius works 33. iTunes innovate the business modelgenius works 34. GiffGaff innovate the business modelgenius works 35. 9 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitivegenius works 36. Twitter simple, fast and intuitivegenius works 37. Nintendo simple, fast and intuitivegenius works 38. 10 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitive 10. Create an exponential contagiongenius works 39. Facebook an exponential contagiongenius works 40. Gaga an exponential contagionGaga an exponential contagiongenius works 41. digitalimpactgenius Peter Fisk works 42. How can youmake life better?genius works 43. Make historygenius works 44. Be disruptive ... to make theworld a better placegenius works 45. Put a ding in the universegenius works 46. New ideas, downloads, blog and videoswww.theGeniusWorks.comEmail peterfisk@peterfisk.comCreative Genius the essentialinnovation guide formarket visionaries,border crossers andgame changers by Peter Fisk inno.lab the accelerated innovation process, to stretch your thinking, focus your action, and inspire your people www.InnoLab.co.ukgenius works </p>