Digital Disruption & Digital Transformation

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    12-Apr-2017

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  • D I G I T A LD I S R U P T I O N

  • Customer

    Behavior

    D I G I T A LD I S R U P T I O N

    S E E K I N G AD I G I T A L L YE N G A G E D

    E X P E R I E N C E

    Velocity of

    Change

    C O N S T A N T &E X P O N E N T I A L

    R A P I DC H A N G E

    Internet

    of Everything

    H Y P E RC O N N E C T E DA N D M O B I L E

    3impacts

  • D I G I T A LT R A N S F O R M A T I O N

  • ConnectedData

    D I G I T A LT R A N S F O R M A T I O N

    I N S I G H T S T H A TD R I V E

    B U S I N E S SD E C I S I O N S

    ConnectedExperiences

    C O L L A B O R A T I V ET E A M & C L I E N T

    E X P E R I E N C E

    ConnectedProcesses

    W O R K F L O W SF A S T E R

    3results

  • "At the heart of digital businesstransformation is...

    the ability to connect the unconnected."

    e x c e r p t f r o m" W h y t h e F o r t u n e 5 0 0 i s F a s t B e c o m i n g t h e D i g i t a l 5 0 0 "

  • New

    Business Models

    D I G I T A LT R A N S F O R M A T I O N

    D E V E L O P AN E W B R A N DE X P E R I E N C E

    Culture of a

    Digital DNA

    T R A I N & H I R EF O R D I G I T A L

    S K I L L S

    Increase

    Efficiency &

    Collaboration

    A P P L Y N E WT E C H N O L O G I E S

    3initiatives

  • TargetedBehavior Change

    C U L T U R EC H A N G E

    A L A S E RF O C U S O N

    T H E C R I T I C A LS H I F T S Y O U

    S E E K

    Peer-to-Peer

    F A S T M O V I N GC H A N G E

    T H R O U G HP E E R - T O - P E E R

    N E T W O R K S

    A N A P P R O A C HT H A T E Q U I P S

    Y O U T OS U C C E E D I N

    R A P I D L YC H A N G I N G

    M A R K E T

    3Agile

    by Design

    21

    Our Approach to

  • Social &Collaborative

    C U L T U R A LC H A N G E

    D E F I N I N G A N E WN A R R A T I V E .

    S H A R E D S O C I A L L YI N T E R N A L L Y A N D

    E X T E R N A L L Y .

    Digitally Engaged

    I N T E G R A T I N G T H EB E S T D I G I T A L

    T O O L S A N DA P P R O A C H E S T O

    L E A D B Y E X A M P L E .

    54

    Our Approach to

  • When companies adopt technology,

    they do old things, in new ways;

    When companies internalize technology,

    they find disruptive new things to do.

    - M a r k Z u c k e r b e r g

  • Clarify project scope and set a

    vision for success.

    A L I G N

    Identify company culture.

    Define the values

    demonstrated in day-to-day

    behaviors.

    Establish culture identity

    baseline.

    I D E N T I F Y

    Measure the

    Agility of the culture.

    Conduct Impact & Readiness

    Assessments.

    Establish baseline.

    A S S E S S

  • Define profile of Change

    Champions.

    Establish key messages,

    behaviors and framework.

    Select the team of change

    makers.

    D E F I N E & S E L E C T

    E M P O W E R

    Train and equip Change

    Champions.

    Set goals, targets and define

    limitations.

    Let the change begin!

  • Spotlight the Change

    Champions through story

    sharing. In blogs, videos and

    social content - the company

    narrative is rewritten by

    peers through dispersed

    networks.

    A N E W N A R R A T I V E

    R E T R O S P E C T I V E

    Revisit assessments.

    Look back towards the vision.

    Define new company culture.

    Display the story of the new

    day-t0-day behaviors

    that innovated your company.

  • D I G I T A L D A R W I N I S MI S U N K I N D T O T H O S E

    W H O W A I T- Ray Wang

    Digital Disruption Analyst

  • D I G I T A LG R A V E Y A R D

  • D I G I T A LD I S R U P T O R S

  • D I S R U P T

    O R B ED I S R U P T E D

  • A L I G N V I S I O Na n d s e t p r o j e c t

    s c o p e . D e f i n e t h et a r g e t e d o u t c o m e s .

    A C C E L E R A T I N G

    C H A N G E

    A S S E S St h e c u r r e n t

    c u l t u r a l i d e n t i t y .E s t a b l i s hB a s e l i n e ,

    D E F I N E & S E L E C Tt h e s p e c i f i c

    b e h a v i o r s t o d i s r u p t .D e f i n e r o l e o f

    c h a n g e a c t i v a t o r s .

    E M P O W E RT r a i n C h a n g eC h a m p i o n s t o

    i n f l u e n c e t h e i rp e e r - t o - p e e r

    n e t w o r k .

    N E W N A R R A T I V E i s c r a f t e d . S o c i a l

    i n f l u e n c e t h r o u g hs t o r y t e l l i n g a n dd i g i t a l v i s i b i l i t y .

    R E T R O S P E C T I V ER e v i s i t v i s i o n a n d

    b a s e l i n e s .E s t a b l i s h n e w

    c u l t u r a l d e f i n i t i o n .

  • E n h a n c e d C l i e n tE x p e r i e n c e

    F a s t e rG o - t o - M a r k e t

    R e s u l t s

    C o n n e c t e d &C o l l a b o r a t i v e

    W o r k f l o w

    I n c r e a s e dD a t a D r i v e n

    I n s i g h t s

    R E S U L T S O F

    D I G I T A L T R A N S F O R M A T I O N

    D i g i t a l l yE n g a g e d & I n n o v a t i v e

  • Work has changed. Have you?

    vanessa@humansideoftech.orgBarcelona + 34 684 035 226San Francisco +1 415 745 2135

    Vanessa ShawLead ConsultantLINKEDIN PROFILE

    http://bit.ly/vnessahttp://bit.ly/vnessahttp://bit.ly/hsot-axa

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