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Convert prospects into customers and customers into evangelists. Dirk Shaw Digital experiences that create brand advocates

Digital Experiences That Create Brand Advocates Slideshare

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Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.

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Page 1: Digital Experiences That Create Brand Advocates Slideshare

Convert prospects into customers and customers into evangelists. 

Dirk ShawDirk Shaw

Digital experiences that create brand advocates

Page 2: Digital Experiences That Create Brand Advocates Slideshare

“Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “

Dave Balter, CEO bzzagent

http://www.flickr.com/photos/61172365@N00/64059767/

Page 3: Digital Experiences That Create Brand Advocates Slideshare

The marketing funnel is no longer a funnel

Page 4: Digital Experiences That Create Brand Advocates Slideshare

Customers have taken control and the velocity at which they influence others is faster than ever

Page 5: Digital Experiences That Create Brand Advocates Slideshare

A fragmented set of tools to deliver & measure integrated experiences increases complexity

Page 6: Digital Experiences That Create Brand Advocates Slideshare

What can you do to connect and increase engagement with these influencers?

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Vignette Corporation ©2008

Find talkers and their like minded peers

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Help spread the message farther faster

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Don’t sit back, join the conversation and stay there.

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Measure and understand what people are saying

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Credit: http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg

Give them a reason to talk

Page 12: Digital Experiences That Create Brand Advocates Slideshare

In summary

• Velocity of word of mouth is faster than ever

• Customer lifecycle is not linear

• Find & Connect with your influencers

• Measure and understand conversations

• Design an experience worthy of sharing