Digital Frontiers Discussion

DIGITALFRONTIERS

BusinessStrategiesinaNewWorld

Inthe1920s,thelifeofacompanylistedontheS&P500wasmorethan75years.

Todayit'sonlytento15years.

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Whatthehellhappened?

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THECULPRITS

RULESOFTHENEWECONOMY

•  It’sallabouttheProduct

•  RethinkMarketing

•  YourNewBusinessModel

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ButFirst

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ABriefHistoryLessonofSocialMediaandtheInternet

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In60Seconds

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ABriefHistoryLesson

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THETAKEAWAY

1991:BIRTHOFTHEWORLDWIDEWEB 13

1995:COMMERCIALIZATION 14

TRIVIA!

•  FirstSpamMessage?•  FirstEmoticon?•  FirstMajorNewsStorytobeBrokenOnline?

1999:THETERMWEB2.0ISCOINED

THEFIRSTSOCIALNETWORKS

SOWHAT’SGOINGONHERE

TheshiftfromWeb1.0toWeb2.0wasashiftfromstatictodynamic…

…TakingtheInternetfrommonologuetoconversation

Thesenewwebsitesareplatformswhichusers’canusetoexpressthemselves

SOWHYISTHISIMPORTANT•  SocialMediaSitesarePopular–  MorePopularthanPornSitesInFact

•  FundamentalsofMarketingareChanging–  TraditionalMarketingwasbasedoninterruption

–  Peopletrustconsumers,notyou

•  It’sGrowing…AndOnlyGoingtoGetBigger–  Yourkidsaregoingtobemoretechsavvythanyou

HISTORYLESSONOVER

SOTHENWHATISSOCIALMEDIA?

SocialMediaisanumbrellatermwhichdeainesthevariousactivitiesthatintegrate

technology,socialinteractionandtheconstructionofwords,pictures,videosandaudio

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OrMoreSimplyPut…

SocialMediaispeoplehavingconversationsonline….usingavarietyofonlineplatforms

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WHYISTHISIMPORTANT?

ITFORCESYOUTOFUNDAMENTALLYCHANGEHOWYOUBUILDYOURBUSINESS

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SOWHATDOWEDO?

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IT’SALLABOUTYOURPRODUCT

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RULE1:DON’TSUCK

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RULE2:MAKEITSHAREABLE

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RULE3:HAVEYOURUSERS’WORKFORYOU

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RULE4:RELATIONSHIPS

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RETHINKMARKETING

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RULE1:GIVECUSTOMERSERVICEAFACE

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RULE2:FIREYOURPRFIRM

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RULE3:MAKETHEMSAYWOW

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RULE4:GIVEAWAYCONTROL

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RULE5:INTERRUPTIONISDEAD

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CHANGEYOURBUSINESSMODEL

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RULE1:MANCANNOTLIVEONADVERTISINGREVENUEALONE

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RULE2:RELATIONSHIPSARETHENEWDISTRIBUTION

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Soinsummary….

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Theworldischanging….

Anditschangingfasterthaniteverhasbefore.

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BLAMETHESEGUYS

IT’SCAUSEDUSTOCHANGEHOWWEBUILDYOURBUSINESS…

ANDVIEWTHEWORLD

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BUTREMEMBER…

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BUTREMEMBER….

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