Hello, I am Maarten (And these are my shoes)

Most important trends in retail

#1 Mobile

#2 ecommerce

#3 The social side of things

#4 Web meets offline: experience

#5 Big Data: know your customer

Facts vs. trends

Mobile

Source:  European  Mobile  Industry  Observatory  2011  

Mobile

every  30  seconds,      

a  woman’s  handbag  is  purchased  

a  pair  of  women’s  shoes  is  bought      

on  eBay  Mobile  

Source:  eBay  Mobile  fact  sheet  Summer  2012  

Source:  hDp://mashable.com/2012/10/02/smart-­‐devices-­‐social-­‐media-­‐shopping/  

But you can’t try them on… Yeah, but…

-  Search style or brand -  Wide selection -  Social -  Convenient -  save time -  compare prices - …

Social media = Body language

Source  hDp://mashable.com/2012/10/02/smart-­‐devices-­‐social-­‐media-­‐shopping/  

Impact

Retail

Pre-tail Retail Post-tail

Marketing Sales Purchasing Logistics

Objectives & Priorities

Start from your strategy:

This company has to prepare for the current changes in the retail

industry and react upon the ongoing long term trend, but be

aware of the latest trend

Objectives Priorities •  ecommerce •  Social •  Mobile website •  Integration of offline & online •  Be aware of latest trends

Concepts

•  Ecommerce –  Expose your shoes online

–  “fit them in-store”

•  Social –  twitter, facebook & pinterest

–  Social strategy!

•  Mobile –  Mobile website

–  Integrate discounts –  Give people wifi

•  Offline: in-store –  Give people

opportunity to share –  QR-codes

•  Innovations •  Look for them

•  Data –  Gather data from

ecommerce