Presentation prepared for the Whangarei digital enablement training event. it summarises the responses from Northland businesses who had completed the digital journey assessment (www.digitaljourney.co.nz). It makes recommendations on the products and services that businesses may wish to consider as part of their digital journey.
2. Welcome Stuart Dillon-Roberts [email protected] Not
for profit, governed charitable trust. 3. Todays Business Today we
see: Businesses operating out of their front room, Orders arriving
in the middle of the night. Business owners checking how their
business is performing when theyre away from the office or even
whilst sitting on the beach Businesses doing GST returns in 2 mins
New customers from across the world 4. Going online can save $s
Savings: Reducing your phone line costs and make cheaper ongoing
phone calls. Saving money by using an online IT service with no
need to buy a physical server. Using software month by month
without the need to pay high upfront costs Reducing costs to travel
Saving on print costs 5. But how? So how do we start? What do we
do? What tools can we use? This is where digital journey comes in.
6. It is: Free Not aligned to a product we dont sell anything
Supported by our partners Future roadmap 7. Northland results and
recommendations 8. Websites are increasingly an essential tool for
businesses to communicate with customers. A website ensures your
business is accessible; people can interact with your business
online in a way that suits them, at a time that suits them. A well
designed website creates credibility, allows potential customers to
find you 24/7, increases the geographic reach of your business, and
is an effective marketing tool. 9. Website Nationwide: Only 41% of
SME have a website. 2014 MYOB state of nation Digital Journey
Results: 80% have a website 10. Options 11. $ and Talk Kiwis spent
$2.7 billion online in the year to September 2013 Digital Journey
Results: 27% have an ecommerce facility Blogging: Digital Journey
Results: 27% have a blog 12. $ and Talk $ Blog: share news, opens
up 2 way communication, keeps content fresh, marketing advantages.
Increases search engine profile 13. Responsive 14. Responsive
Design Digital Journey Results: 46% have a responsive website Talk
to website provider or take the time to look at redesigning your
website. Could be a good opportunity to have a re-think about how
your business appears online. Consumers are falling in love with
their mobile phones 15. Social Media Integration and Call Social
Media Integration Digital Journey Results: 54% have social media
integrated in their website. Create buttons through Add This or
Share This. Boost engagement, share information Contact Information
Digital Journey Results: 81% have a customer contact facility
Increases options to customers to get in touch, forward information
to email address, predefined fields. 16. Content Management Digital
Journey Results: 61% have the ability to manage content with only
20% editing content Save time and money you drive the content and
publish when you want. Inform users on latest new, specials,
offers, product information. Search engines love new content we
encourage original, high-quality content, since thats whats best
for web users" 17. Age 0 2 4 6 8 10 12 14 16 18 20 Up to 1 year 1
to 2 years 2 to 4 years 4 to 6 years Over 6 years 18. Content Text
Images Video 19. Content Video research shows more time is spent on
website when video is available Virtual tour how-to demonstrations
Educational video Customer feedback Animation 20. SEO When users
search for a business online many will only look through the first
few pages of search results, the higher a site ranks the greater
the chance it will be visited. Did you know 97% of NZ Consumers
search for products and services online 21. SEO 72% 18% 8% 2%
Importance of SEO Very important Important Slightly important Not
important 22. SEO Digital Journey Results: 66% understand SEO and
30% say that their website performs poorly when you do a search.
Aim for being 1st, 2nd, 3rd on a search, Resource section google
video on how it works or use a third party tool 23. Domain
Statistic: 550,000 domain names in NZ. .NZ stat 2013 70% have a
domain name and 75% use the domain name for their website and email
address. 24. Online Directories People are more likely to search
online than phone books 50% of business use an online directory 25.
People and processes are an important component of any business.
Discover how technology can positively impact your business, as
well as how to create IT training plans, bring your own device
(BYOD) policies and more. 26. Business Plans Surveys show that
entrepreneurs with written business plans have 50% greater sales
and 12% higher profits. Digital Journey Results: 52% of businesses
have a business plan 27. Technology and Marketing Plans Digital
Journey Results: 25% of businesses have a technology plan Digital
Journey Results: 47% of businesses have a marketing plan 28.
Training Training alone increased productivity by 22.4%, but when
followed up with coaching, the figure soared to 88%. 16% 51% 33%
Structured training courses Informal training No training 29.
Staying Connected 0 5 10 15 20 25 30 35 Attend trade shows or
presentations Follow social media news feeds Read eNewsletters Read
websites 30. Staying in Touch 31. Security Having a Security Policy
in place? Digital Journey Results: 61% of businesses do not have a
security policy in place. And 70% have no Acceptable Use policy 32.
http://www.connectsmart.govt.nz/ 33. . 34. Bring Your Own Device
Digital Journey Results: 85% of businesses do not have a BYOD
policy in place 35. IP protection, Copyright, Patents and
Trademarks Digital Journey Results: 66% of businesses do not have
IP protection, patents or trademarks http://www.business.govt.nz/
36. Away from Office 37. Away from Office Many businesses are
providing staff access to the business' IT systems when they're
away from the office. This could be at home, on the road or from a
location of their choice. Telework, or flexible work is being
supported by the NZ Government who provide advice on implementing
Telework practice. Digital Journey Results: 29% of businesses do
not allow staff to access services remotely 38. Away from Office
39. Away from Office 0 10 20 30 40 50 60 Email Calendar Documents
Customer Information Financial or Accounts 40. Recruitment Digital
Journey Results: 50% of businesses use word of mouth to find new
staff and 25% use traditional media like newspapers, with 25% using
online services 41. Recruitment 42. Internet Importance 0 10 20 30
40 50 60 70 80 Critical Important Slightly Important Not Important
43. Recommendations on best practice use of social media and making
the most of online marketing opportunities. 44. Social Media Use.
http://pennystocks.la/internet-in-real-time/ There are over 1.15
billion users on Facebook and 23% of users check their account more
than 5 times a day. Digital Journey Results: 34% of businesses do
not have engage with social media 45. Social media statista.com
2014. Figures in billions 46. Which one? Twitter Facebook YouTube
LinkedIn Google+ Instagram Other 0 10 20 30 40 50 60 47. Social
Plan Yet Digital Journey Results: 68% of businesses do not have a
social media plan Social media is now the number one daily activity
among Americans, topping time spent on email and Google. For a
plan.. 48. Social Plan 0 5 10 15 20 25 30 35 40 Up to 5 hours per
week 5 to 10 hours per week 10 to 20 hours per week Over 20 hours
per week 66% See value in Social Media 49. Email marketing Opt-in
Email marketing to promote products, services or events to
customers Create stronger engagement Campaigns run 0 5 10 15 20 25
30 35 40 45 Manually typed emails CRM (Customer Relationship
Management) System Campaign Management Tool We don't use email for
marketing 50. Email marketing 51. Online Advertising. Google
display ad campaigns reach 80% of global Internet users. Businesses
make an average of $2 in revenue for every $1 they spend on
AdWords. Digital Journey Results: 56% of businesses do not
advertise online 52. Online Advertising. 19 6 4 6 UP TO $100 $100
TO $250 $250 - $500 OVER $500 53. Online Advertising. 35% 47% 18%
Google AdWords Facebook LinkedIn 54. Online Advertising. 55.
Recommendations on preparing your IT systems for a disaster and
using Cloud-based services. 56. Internet Connectivity 57. Internet
Connectivity Digital Journey Results: 50% split businesses who have
and havent reviewed their internet service. Worth a review: UFB can
save money, improve performance, quality of service. 58. Cloud The
Cloud refers to applications and services offered over the
Internet. It can reduce costs of expensive IT hardware/software and
provide extra protection for data by not relying on a local server.
59. Cloud Accountancy and Finance Digital Journey Results: 61% of
businesses do not use cloud based financial/accountancy systems.
60. Cloud Sales and Order processing (sometimes bundled with
customer relationship management solutions) Digital Journey
Results: 62% of businesses do not use cloud based
financial/accountancy systems. 61. Cloud Payroll Systems and Staff
Management (sick leave, payslips, annual leave) Linked to
accountancy solutions, IRD. Digital Journey Results: 65% of
businesses do not use cloud based payroll systems. 62. Cloud
Project Management 7 42 11 31 0 5 10 15 20 25 30 35 40 45 Online /
Cloud-based software Installed software Purpose-built software None
of these 63. Cloud Project Management 64. Cloud Product or Stock
Management 0 10 20 30 40 50 60 Online / Cloud-based software
Installed software Purpose-built software None of these 65. Cloud
Product or Stock Management Integration into ecommerce solutions,
main stream services. Instant access to stock levels Linked
Accounts Solutions 66. Cloud Document Storage 0 5 10 15 20 25 30 35
40 45 50 Online / Cloud-based software Installed software
Purpose-built software None of these 67. Cloud Document Storage 68.
Cloud ERP Enterprise Resource Management inventory, orders, human
resources, customer information, accounting and so on. Access to
services that traditionally too expensive or complex to purchase. 0
10 20 30 40 50 60 70 Online / Cloud-based software Installed
software Purpose-built software None of these 69. Cloud preparing
documents/spreadsheets Variety of services available that can scale
dependent upon your business requirements. Single products or suite
of solutions 70. Cloud preparing documents/spreadsheets Variety of
services available that can scale dependent upon your business
requirements. Single products or suite of solutions 0 10 20 30 40
50 60 70 Online / Cloud-based software Installed software
Purpose-built software None of these 71. Cloud preparing
documents/spreadsheets 72. Collaboration What services do you use 0
10 20 30 40 50 60 70 80 90 Email Instant Messaging Video Chat
Intranet Extranet Document Collaboration 73. Collaboration 74.
Disaster Management How would your company react if a disaster
happened? Digital Journey Results: 26% of businesses can operate
anywhere, online. 5% would end our business. 75. Digital Journey
Packed full of information in the Resource Section growing all the
time through our supporters network You can repeated the assessment
to check your progress Were on facebook digitaljourney.co.nz - tell
your friends, colleagues and other businesses help them understand
the opportunity that fast broadband and internet offers Stuart
[email protected]
