Digital research: Ukrainian banks and social media 2014

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Исследование опыта использования украинскими банками социальных медиа

Text of Digital research: Ukrainian banks and social media 2014

  • 1. "" 6-7 ( ), 38-39 ( )
  • 2. FACEBOOK Facebook . ! , . - 5 . . 55439 33803 31629 13945 12590 10148 7165 6540 5724 5270 4791 3645 2906 2601 2386 2241 2217 2208 1547 1525 1327 1098 Alfa-BankUkraine UniCreditBank PlatinumClick PiraeusBank VAB () PlatinumBank CityCommerce Bank
  • 3. % VKONTAKTE Facebook. Vkontakte . ! : - 18,4 %; UniCredit Bank - 35,4%; - 22,3%. ! 35977 33019 24758 13404 10172 6248 4329 2068 1567 1362 - Platinum Bank CityCommerce Bank Platinum Click UniCredit Bank OTP Bank 93,8% 81,6% 81,6% 91,8% 96,8%91,5% 93% 64,6% 77,7%92,9%93,8% 81,6% 81,6% 91,8% 91,5% 92,9% 93% 64,6% 77,7% 96,8%
  • 4. Odnoklassniki . 12 , 1 000. Odnoklassniki UniCredit Bank. 28% . ODNOKLASSNIKI 4658 1730 1010 UniCredit Bank -
  • 5. 23 Twitter, 6 1 000. ! Twitter . ! TWITTER 6722 2296 1753 1617 1277 1134 Platinum Bank VAB
  • 6. LINKEDIN Linkedin , 8 1 000 . ! ! 5040 3166 2977 2063 1952 1600 1295 1091 1082 OTP Bank Piraeus VAB - UkrSibbank
  • 7. 4sq Foursquare , 6 () . ! . ! . ! ! ! ! 878 119 76 32 25 11 PlatinumBank CityCommerce Bank
  • 8. YOUTUBE YouTube, 1 000 . YouTube 28 , 90 . ! . 2675 2192040
  • 9. ( 2013 - 2014) 0%# 1%# 1%# 2%# 2%# 3%# 3%# UniCreditBank OTPBank - PlatinumBank PlatinumClick CityCommerceBank Series1# FACEBOOK VKONTAKTE - % , Like, Share, Comment , (01.11.13-31.01.14) 0%# 5%# 10%# 15%# 20%# 25%# ##()# ### # # # ## # CityCommerce#Bank# # ### ## VAB## Planum#Bank# Planum#Click# Piraeus#Bank# # ## # AlfaaBank#Ukraine# UniCredit#Bank## # ## Series1#
  • 10. (like & share) . : 30.01.13-29.01.14
  • 11. . : ( ); ; . : 30.01.13-29.01.14 55 21 9 7 3 3 1 23 23 23 11 7 5 4 3 1
  • 12. . : 30.01.13-29.01.14 !
  • 13. 41 24 10 10 8 5 1 , . , . ! , . : 30.01.13-29.01.14 46 19 15 9 6 4 1
  • 14. : , . ! 24 .
  • 15. : , . ! .
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  • 17. FACEBOOK https://vimeo.com/85812910
  • 18. VKONTAKTE ? , . Rozetka. ! Facebook.
  • 19. LSC (likes, share, comments) 3 846. ! : , . 1 500 Shares, Monster Beats Solo HD. ! -.
  • 20. - LSC (likes, share, comments) 3 456. ! : Like . 1 500 shares, HTC One mini.
  • 21. LSC (likes, share, comments) 1 811. ! : Google+, , e-mail. , HTC One. ! : , Facebook 31 , -. !
  • 22. -5 FACEBOOK * * 2014 2014 -5 Facebook, , -5. , , , 14 500 , 5 . CPL Facebook, 150 . . 0 10000 20000 30000 40000 50000 60000 70000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Alfa-Bank Ukraine
  • 23. -5 VKONTAKTE * * -5 Vkontakte , -5. , , 7 000 , 5 . CPL Vkontakte, 57 . . 0 10000 20000 30000 40000 50000 60000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 - Platinum Bank CityCommerce Bank 2014 2014
  • 24. digital , , . . BRAND HR BRAND