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For established firms to successfully undertake digital transformation requires action to address the limitations of their internal structures and business culture. This talk outlines why this matters and how they can being to achieve meaningful change towards becoming a more agile, connected company.
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Digital transformation requiresbetter organisational structures
POST*SHIFT
@leebryant / [email protected] / #SBF14 / Milan
first: why do firms exist?
first: why do firms exist?
bureaucracy is no longer a defensible position
platforms, ecosystems, relationships are the new power
culture of work is changing, productivity now ‘quantum’
we are making progress with digital transformation
but internal structure remains a barrier for large firms
who cares about old firms; we’re all startups now, right?
the next wave is all about software + hardware + data
10
combinatorial innovation demands real org change
10
combinatorial innovation demands real org change
social technology enables new ways of working … but it is only an enabler
which comes first: new tech or new ways of working?
Social on the outside, Taylorist on the inside won’t work
Social on the outside, Taylorist on the inside won’t work
we need to recognise the reality of how work gets done
we need to recognise the reality of how work gets done
we need to recognise the reality of how work gets done
hierarchy is only one dimension of organisational structure
we have many new models that emphasise autonomy
Dual organisation Holacracy
Connected company
New ad hoc models and
combinations
Cell design
we have many new models that emphasise autonomy
Dual organisation Holacracy
Connected company
New ad hoc models and
combinations
Cell designCell design
evolution not revolution: old and new forms can co-exist
Structure ! •Decentralised •Resilient •Adaptive & Emergent •Networked •Service-oriented
Culture !•Open •Customer-centric • Innovative •Experience-led •Passion & purpose
Practice !•Agile & Iterative •Data-driven •Collaborative •Task-focused •Podular
© Postshift LLP, 2014
target organisational capabilities of a social business
it has never been easier to grow your own organisational
structure and practice
but where to begin?
find and support islands of good networked practice
then identify areas of the biz that need agility / networks
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and create protected spaces for new ways of working
also: give leaders confidence that this works for them
first step: a strategic framework for social business
*-term/ level
Short- Medium- Long-
MacroConnect the org better Collaborative change
Generate market pull Introduce agile teams
New org models Outside-in biz models
MesoCreate social surround for key processes
Enhance and review major processes
Move to real-time data-driven operations
MicroIdentify use cases Find change enablers
New ways of working Introduce agile teams
Networked operations autonomous working
SOCIAL TECHNOLOGY
ORGANISATION DESIGN
FUTURE OF WORK
‣ Social Business strategy ‣ E2.0 / SocBiz platforms ‣Use cases / process surrounds ‣Adoption & awareness
‣Agile / podular teams ‣Networks and communities ‣Open / data-driven working ‣Customer / market pull
‣New roles and tasking ‣Network-centric leadership ‣Business model innovation ‣New business structures
then go from tech to org reform & the new world of work
thank you for listening :)
thank you for listening :)
{ }Please continue the conversation with us:
• @leebryant / @postshift
• www.postshift.com
POST*SHIFT
Image credits and references
http://www.thepoke.co.uk/2013/09/25/contest-over-here-is-worlds-coolest-duck/njmlc4n/ http://www.flickr.com/photos/tinkerszone/3948664111 http://i.imgur.com/Qr3xx.jpg http://www.flickr.com/photos/the-wanderers-eye/4494147652/ http://www.flickr.com/photos/kheelcenter/5279194177/ http://www.flickr.com/photos/featheredtar/2305070061/ http://www.flickr.com/photos/nicholas_t/3602389004 https://www.flickr.com/photos/christianhaugen/3527748298/ http://image-store.slidesharecdn.com/a606a81e-9bd4-11e3-8016-22000a9aa8cc-large.png https://www.flickr.com/photos/sneakerdog/315377551/ https://www.flickr.com/photos/ideowl/4529488634/ https://www.flickr.com/photos/jurvetson/6219463656/ http://www.kotterinternational.com https://www.flickr.com/photos/davegray !Dual Organisation: http://hbr.org/2012/11/accelerate/ar/1 Holacracy: http://holacracy.org/how-it-works & http://integralleadershipreview.com/5328-feature-article-organization-at-the-leading-edge-introducing-holacracy-evolving-organization/ Connected Company: http://connectedco.com/about/ Organise for complexity: http://www.betacodex.org/node/1316 !http://www.mckinsey.com/insights/business_technology/The_digital_tipping_point_McKinsey_Global_Survey_results?cid=DigitalEdge-eml-alt-mip-mck-oth-1406
