Disruption 101

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    DISRUPTION IN DESTINATION BRANDING

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    DISRUPTIONAN OPPORTUNITY FOR ACTION

    BRUCE MACMILLAN APPETITE FOR DISRUPTION

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    DISRUPTION IN DESTINATION BRANDING

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    DISRUPTION

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    DISRUPTION IS INEVITABLE

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    DISRUPTION REPRESENTS AN UNPRECEDENTED

    OPPORTUNITY FOR ACTION

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    DISRUPTION IN DESTINATION BRANDING

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    DISRUPTION

    Driving Forces

    Types of Disruption

    What Can I Do About it?

    Opportunities in your space

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    DISRUPTION

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    STARTED IN 1984

    AT ITS PEAK IN 2004, BLOCKBUSTER CONSISTED OF NEARLY 60,000 EMPLOYEES AND OVER 9,000 STORES.

    NAMED AS ONE OF THE BEST PLACES TO WORK IN AMERICA.

    VIACOM PURCHASED BLOCKBUSTER FOR $8.4 BILLION IN 1994 FROM WAYNE HIEZUENGA

    SEPTEMBER 2010 BLOCKBUSTER DECLARED BANKRUPTCY

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    STARTED IN 1997

    REED HASTINGS OFFERED TO SELL NETFLIX TO BLOCKBUSTER FOR $20 MILLION IN 2000.

    MARKET CAPITALIZATION OF $42 BILLION

    3,500 EMPLOYEES AND 75 MILLION USERS WORLD-WIDE

    GENERATES OVER 50% OF US PRIME-TIME WEB TRAFFIC

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    Personal Convenience

    In-Person Availability

    Enabled by Technology

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    FAILED TO SEE THE DISRUPTION COMINGAND LACKED THE

    COURAGE TO ACT

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    DISRUPTION

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    CONVENIENCE

    SIMPLIFY

    BETTER VALUE

    DISRUPTION

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    Starts out with a smaller,

    underserved customer

    segment (the extendable core)

    and then migrates

    DISRUPTION

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    KEY FORCES OF DISRUPTION

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    TIME POVERTY The Quest to Create Time

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    SHIFT FROM HARDWARE TO SOFTWARE

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    SHIFT FROM HARDWARE TO SOFTWARE

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    DISRUPTED DISRUPTOR

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    SHIFT FROM HUMANWARE TO SOFTWARE

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    DISRUPTED DISRUPTOR

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    GLOBAL CONNECTIVITY Low Cost/Accelerated development

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    It's true that in the hyperconnected world, in the age of Facebook and Twitter, the people are more empowered and a lot more innovation and ideas will come from the bottom up, not just

    the top down. That's a good thing - in theory.

    Thomas Friedman

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    GLOBAL CONNECTIVITY Low Cost/Accelerated development

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    COMPLEX/SLOW SIMPLE/FAST

    RAISING MONEY

    HIRING SKILL

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    DISRUPTION AS SPORT

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    DISRUPTION AS SPORT

    The innovators who create products at hackathons arent even trying to disrupt your business. Youre just the collateral

    damage.

    Larry Downes and Paul NunesHarvard Business Review

    March 2013

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    TYPES OF DISRUPTION

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    BIG-BANG DISRUPTION

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    BIG-BANG DISRUPTION

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    BIG-BANG DISRUPTION

    STARTED IN JUNE 2010

    OPERATING IN 400+ CITIES IN 68 COUNTRIES

    75+ MILLION GLOBAL CUSTOMERS

    ONE BILLION TOTAL RIDES/TWO MILLION+ RIDES PER DAY

    50,000 DRIVERS BEING ADDED PER MONTH

    RECENTLY VALUED AT $62.5 BILLION

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    TECHNOLOGY INNOVATION

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    TECHNOLOGY INNOVATION

    DISRUPTED DISRUPTORDEAD

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    LEGISLATIVE POLICY

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    LEGISLATIVE POLICY

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    LEGISLATIVE POLICY

    DISRUPTED DISRUPTOR

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    DISRUPTION IN DESTINATION BRANDING

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    WHAT CAN I DO ABOUT IT? Action Strategies

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    BE ON THE LOOKOUT FOR DISRUPTORS

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    BE ON THE LOOKOUT FOR DISRUPTORS

    EPIC FAIL

    EPIC FAIL

    FIGURED IT OUT

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    CREATE A BIGGER STORY

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    CREATE A BIGGER STORY

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    CREATE A BIGGER STORY

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    CREATE A BIGGER STORY

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    CREATE YOUR OWN DISRUPTION

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    CREATE YOUR OWN DISRUPTION

    DISRUPTED DISRUPTED

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    DISRUPTED DISRUPTORS

    CREATE YOUR OWN DISRUPTION

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    PREPARE TO EXIT AND CREATE YOUR OWN PIVOT

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    PREPARE TO EXIT AND CREATE YOUR OWN PIVOT

    DISRUPTED DISRUPTORS

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    LOOMING DISRUPTIONS

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    LOOMING DISRUPTIONS MORTGAGES

    DISRUPTED DISRUPTORS

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    LOOMING DISRUPTIONS GROCERIES

    DISRUPTED DISRUPTORS

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    Disruption in Your Space Approach #1: Create a bigger story

    Double-down on a better care experience

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    Double-down on a better care experience

    Disruption in Your Space Approach #1: Create a bigger story

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    Combine high-touch and high-tech

    Disruption in Your Space Approach #2: Create Your Own Disruption

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    @bmacdfw

    Disruption in Your Space Approach #2: Create Your Own Disruption

    Combine high-touch and high-tech

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    DISRUPTION IN DESTINATION BRANDING

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    THE PATH AHEAD IS FULL OF OPPORTUNITY

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    DISRUPTION IN DESTINATION BRANDING

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    DISRUPTIONAN OPPORTUNITY FOR ACTION

    BRUCE MACMILLAN APPETITE FOR DISRUPTION

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