DISRUPTION 101

WHAT IS DISRUPTION EXACTLY?

DISRUPTION CAN BE A LOT OF FUN, BUT CAN ALSO BE DANGEROUS

FUN DANGEROUS

MEET CLAY!

CLAY MADE DISRUPTION FAMOUS AND COOL

(BUT IT'S ACTUALLY PRETTY COMPLICATED)

IF YOU'RE SMART LIKE THESE GUYS, YOU KNOW THAT DISRUPTION IS NOT A BUSINESS PRACTICE, BUT A WAY OF LIFE

STEVE JOBS CHARLES BUKOWSKI

SO, LIVE A LIFE OF DISRUPTION!

HOW TO BE DISRUPTIVE IN 4 EASY STEPS:

STEP 1: AIM HIGH AND GET REJECTED!

COOL THING ABOUT AIMING HIGH:

ALWAYS =MAX(#1, #2, #3)NEVER =AVERAGE(#1, #2, #3)

(THIS GUY AIMED HIGH, GOT REJECTED, BUT WON IN THE END)

STEP 2:

CLIMB THE

RIGHT

HILL!

DON'T OVERESTIMATE SHORT TERM VALUE OVER LONG TERM

(THESE GUYS DIDN'T)

STEP 3: SCRATCH YOUR ITCH AND BUILD YOUR TOY

REALITY: ALL GREAT PRODUCTS START AS TOYS, BUILT BY FOUNDERS BECAUSE THEY NEED THEM

STEP 4: USE YOUR TOY TO TRANSFORM INDUSTRY

"ANYTHING THE INTERNET HASN'T YET DRAMATICALLY TRANSFORMED, IT WILL"

WHEN WARHOL MADE THIS PHOTO, IT WAS CONSIDERED ART. NOW INSTAGRAM DOES THIS ON YOUR IPHONE.

TO DISRUPT IS TO FAIL

IT'S STEVE JOBS AGAIN! HE'S INTRODUCING THE FIRST IPHONE, A MOTOROLA PHONE THAT COULD PLAY ITUNES. BIG FAIL.

ANGRY BIRDS IS ROVIO'S 53RD PRODUCT. OTHER 52 WERE FAILS.

TO DISRUPT IS TO BUILD

TO DISRUPT IS TO MEASURE

TO DISRUPT IS TO LEARN

START DISRUPTING TODAY; IF YOU WON'T, SOMEONE ELSE WILL IN YOUR PLACE:)

THANK YOU!DISRUPTION 101PRESENTATION AND STORYLINE: MAXIM GURVITS(@MAXIMGURVITS)

FAMOUS LEGO PHOTOS:MIKE STIMPSON

DISRUPTION THEORIES:CHRIS DIXONERIC RIESJAMES ALTUCHER