10. B2C = B2B = P2PPRODUCT = COMPANY = EMPLOYER = PERSONAL
11. Its Not About YouDont Promote, Educate
12. - Journalist = Academic = Employee- Less About Connections, More AboutWhat They Connect About- Make Your Employees Heroes
13. Make a ConnectionPEOPLE TRANSACTPEOPLE BUY WITH COMPANIESFROM PEOPLEIN THE ABSENCE OF SOMEONE TO BUY FROM, THEYLL TAKE RECOMMENDATIONS FROM STRANGERS
16. Behind the Scenes
17. Tell Stories
18. Culture BrandingBelief:The Most Engaged Employees are those that fit within the Organisational Culture Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.
19. Culture Branding
20. Culture Branding - Determine the Culture Brand - Promote it consistently through every channel - Promote it INTERNALLY as well reinforce the culture - Encourage Employees to Discuss, Share Its not about Changing your Culture. Its about Understanding and Leveraging it to Attract Passionate and Best-fit Employees.
21. Todd WheatlandVice President, Thought Leadership Kelly ServicesTodd_Wheatland@kellyservices.fr