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DON’T TELL ME WHO YOU ARE. SHOW ME.

Don't tell me who you are, show me! todd wheatland, vp of thought leadership, kelly services

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DON’T

TELL MEWHO YOU ARE.

SHOW ME.

POWER HAS SHIFTED FROM THE BRAND TO THE CONSUMER.

Brand

TALENT

markITing

Brand Experience

Technological Experience

=

Technology / Data / ROI

Creativity / Branding / Advertising

Brands

Consumers

Markets

Individuals

BEFORE

NOW

POWER TARGET

Surveys/Research

Big Data

TOOLS

Talent IndividualsEMPLOYER Big Data

The Future of Big Data

Brands

Consumers

Markets

Individuals

BEFORE

NOW

POWER TARGET

Surveys/Research

Big Data

TOOLS

Mass Media

?

CHANNEL

Talent IndividualsEMPLOYER Big Data ?

MOBILE

Awareness

Consideration

Conversion

Loyalty

Advocacy

PRODUCT = COMPANY = EMPLOYER = PERSONAL

B2C = B2B = P2P

It’s Not About You

Don’t Promote, Educate

- Journalist = Academic = Employee

- Less About Connections, More About What They Connect About

- Make Your Employees Heroes

PEOPLE “TRANSACT” WITH COMPANIES

IN THE ABSENCE OF SOMEONE TO BUY FROM,

THEY’LL TAKE RECOMMENDATIONS FROM STRANGERS

PEOPLE “BUY” FROM PEOPLE

Make a Connection

TRANSPARENCY

FLAWSOME

Behind the Scenes

Tell Stories

Culture BrandingBelief:The Most Engaged Employees are those that fit within the Organisational Culture

“Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.”

Culture Branding

Culture Branding

- Determine the Culture Brand- Promote it consistently through every channel- Promote it INTERNALLY as well – reinforce the culture- Encourage Employees to Discuss, Share

It’s not about Changing your Culture. It’s about Understanding and Leveraging it to Attract Passionate and Best-fit Employees.

Todd Wheatland Vice President, Thought Leadership Kelly [email protected]