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• Presented to CEOs an advertising and promotions campaign that aimed to increased B2C sales by developing effective digital touch points and executing event marketing that expressed the uniqueness of the luxury optical brand. • Performed concept testing to determine which concept strongly resonated with target market. (Graded on creative concept. Not graded on actual creative.)
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TEAM MEMBERS
JENNY BROKER
LAUREN CAMPION
JACLYNNE MADDEN
MICHELLE DOLIN
NICOLE PITKIN
AGENDA
PRODUCT CONCEPT
TARGET MARKET PROFILE
MARKETING AND COMMUNICATION PROBLEM
MESSAGE STRATEGY
COMMUNICATION STRATEGY
VISUAL CONCEPTS
HANDMADE
RECLAIMED
LIMITED & UNIQUE
HISTORY
Stacey
Garth
• 25 – 40
• WEEKEND CREATIVES MAKING
$50K+
• INTELLECTUAL, SELF-EXPRESSIVE
• TRENDSETTERS
• TECH SAVVY
• SOCIALLY CONSCIOUS
• AUTHENTICITY MATTERS
• CONCERT ATTENDEES
• FOODIES
TARGET MARKET
CHALLENGE
THE BRAND
EXPRESSIVE
RUSTIC
SOPHISTICATED
EVOLVING
CREATIVE
UNIQUE
POSITIONING
DRIFT IS A LUXURY LIFESTYLE BRAND
THAT CREATES ONE OF A KIND
PRODUCTS
BECAUSE WHAT YOU WEAR
IS AN EXTENSION OF WHO YOU ARE.
CONCEPT: COMPLETE YOUR PICTURE
THE STORY OF THE
GLASSES CONTINUES
WITH YOU AND GOES
WHERE YOU GO.
FOLLOW US:@DRIFTEYEWEAR#DRIFTAIRSTREA
M
(OUTSIDE)
(INSIDE)
HANDOUT / DIRECT MAIL
(POLAROID)
Six Corners
Bus Stop
Big Star
QUESTIONS?
