Driving Demand with Facebook and Twitter

Socialized.me @SocializedTeam

Driving Demand with Facebook and Twitter

With @ShaneGibson

#SocializedCamp St Regis HotelUser: stregisguestPass: vancouver2010


Facebook• How to set-up a Facebook Business page that engages

your audience• Privacy and professionalism• Facebook Contests and Campaigns• Business to Business marketing on Facebook• How to grow your fan-base and get them engaged• Facebook, Twitter, and your blog • Facebook events and photos for marketing and sales• Social media tracking and analytics for Facebook• Ad buying and converting Facebook Ad traffic to business


Twitter• How to set-up a (good) Twitter profile• How to get relevant followers• Tweeting (content posting) that will keep people

engaged• How to use Twitter to prospect and build alliances• Top 10 Twitter best practices• 10 behaviors to absolutely avoid on Twitter• Analytics for Twitter• Turn followers into advocates


Driving Demand and ROI

• What does that mean to you?



Types of ROI

1. Reputation 2. Risk Reduction 3. Client Retention 4. Efficiency 5. Business

Intelligence

6. Differentiation

7. Brand Association

8. PR & Exposure

9. Immediate Revenue

10.Long-Term Revenue


ROI Continued

11.Supplier Capacity Building

12.Perception Shifting 13.More & Better

Recruits 14.Innovation 15.Client Education

16.Staff Capacity Building

17.Network Growth

18.Opportunity Creation

19.Job Satisfaction

20.Trust Building


Facebook 1.1 Billion


Twitter 350 million + updates2nd Largest Search Engine


Facebook Live Tour


Contests


Ads


Don’ts1. @Spam2. Ask for Follow3. Follow, unfollow,

follow unfollow4. Over automate5. Pretend You’re a

rockstar

6. Be an egg7. Ignore messages8. Forget your

manners9. Pick fights10.Too much of a

good thing11.Auto-dm


Best Practices1. Full profile

optimized for multiple screens

2. Post daily (many times)

3. Say thank-you4. Follow-back5. Build a tribe

6. Give to receive7. Measure with

Hootsuite8. Get mobile9. Have a content

formula10.Become an expert

curator


1. Morning Quote2. Post Content3. Post Some Tips4. Retweet5. Thank and Follow6. Help Someone7. Get Social8. Connect with

Influencers

TwitterFormula


Expert Curator• Sharing Tools• Industry Blogs• Google Alerts• Geographic and Vertical Specific News• Experts list• Zite• Linkedin.com search


Expert Lists


Zite


Twitter Live Tour


Key Tools

• Google Analytics• Tweetreach• Hootsuite + Google• Edgerank Checker• Nimble