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Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam. In November's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (who joined us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing. In this webinar: * You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action. * You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters. * You'll hear the latest information about new email distribution methodology.
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Email Marketing Webinar Monthly Content Marketing Webinar Series | November 30th, 2010
Hosted by Byron White | Chief Idea Officer Manas Kumar | Founder and CEO MaxMailHQ.com
The Content
Marketing Revolution
10 Tips for Email
Marketing Success
3 Revolutionary ideaLaunch
Announcements
3 Revolutionary ideaLaunch Announcements
1.) Great writers are now at your fingertips! Get a $10 bonus on your $50 deposit at WriterAccess.com/extra10
2.) Great content marketing case study.
Download this case study at Content6.com!
3.) New content marketing resources that wow! Free Resources Articles Blog Guides SEO Tools Speaking Decks Tips and Advice Webinar Decks
The Content Marketing Revolution
It’s the art of listening to your customers’ wants and needs.
Listen Up
! Search Box
! Social Media
! Web Analytics
! Keyword Popularity
! Customer Service
! Questionnaires
And the science of delivering content to them in a compelling way.
Measurements
! Books
! Blogs
! eBooks
! RSS Feeds
! Printed Books
! Web
! Widgets
It’s constantly testing campaigns to learn what works and what doesn’t.
Prediction Testing
! A/B Testing
! Multivariate Testing
! Eye Track Testing
! Segmentation Testing
! Geo Target Testing
! Usability Testing
And measuring readers’ engagement and desire for more.
Engagement ! Open Rates
! Click Rates
! Downloads
! Time on Page
! Action on Page
! Repeat Visitation
! Send to Friend
! Social Bookmark
It’s catching readers orbiting at high speeds at the right time and place.
Anytime Content ! Applet
! Desktop
! Mobile
! RSS Feeds
! Podcasts
! Social Networks
And engaging them with things they want and need on websites, gadgets and apps.
iPhone Apps
! Urban Spoon
! Amazon Kindle
! Sirius XM
! SalesForce.com
! Flixter
! Fandango
It’s developing a content pipeline to educate, earn trust and drive sales.
New Sales Pipeline
! Offer Content
! Accumulate Leads
! Score Leads
! Distribute Leads
! Induce Trial
! Score New Activity
! Measure Success
And scoring content engagement to find out who’s most likely to buy.
SalesForce Scoring
! Free Tool Interaction
! Content Downloads
! Proposal Downloads
! Newsletter Sign Ups
! Widget Interaction
! Customer Logon
10 Tips For Email Marketing
1.) Make it short for the long haul relationship.
2.) Stories make your story more interesting.
3.) Customer service is the new black.
4.) A picture still says a thousand words.
5.) Happy Peeps + Happy Customers = Happiness!
6.) Gather intelligence cleverly to drive sales.
7.) Light up the sales with unique illustration!
8.) Everybody loves an invitation so bring it on.
9.) Try and de-stress your customers.
10.) Great emails get passed on and remembered.
“The only marketing left is content marketing.”
Seth Godin
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Free Book Download: ideaLaunch.com/101
