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© 2011 Net Media Planet Driving performance from video search and mobile search Sri Sharma, Managing Director July 2011

Driving performance from video search & mobile search

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Page 1: Driving performance from video search & mobile search

© 2011 Net Media Planet

Driving performance from video search and mobile searchSri Sharma, Managing DirectorJuly 2011

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© 2011 Net Media Planet

Award-winning paid search agency helping ambitious clients maximise the potential of

their online marketing

Net Media PlanetThe PPC People

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© 2011 Net Media Planet

A sample of our clientsWe have a wide portfolio of clients ranging across multiple industries

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© 2011 Net Media Planet

Exciting timesNew opportunities in online appearing

dailyImpossible to exploit each of these equally

wellNeed to focus on areas offering maximumreturnOur experience suggests two important

areas:Video Search and Mobile Search

1.2.3.

4.

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© 2011 Net Media Planet

Driving performance from YouTube

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© 2011 Net Media Planet

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© 2010 Net Media Planet

Objectives

The Perfume Shop:Explore a new channel for reaching customersRaise the brand’s profileDrive a positive ROI

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© 2011 Net Media Planet

Our Approach: search meet display

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© 2011 Net Media Planet

Think Customer Customer demographics Customer psychographics

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© 2011 Net Media Planet

Target relevant media

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© 2011 Net Media Planet

Build scale Extend themes Target demographics individually Update schedule regularly

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© 2011 Net Media Planet

Target demographics

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© 2011 Net Media Planet

Test Text ads vs Image ads Keep ads fresh

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© 2011 Net Media Planet

Take advantage of SOCIAL BUZZ

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© 2011 Net Media Planet

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© 2010 Net Media Planet

“Net Media Planet stand out

from the crowd. They

understand our business,

integrate cross channel and

produce exceptional PPC

results.”

Views comparable to TV 9 million ROI +236%Higher Revenue than from PPC on search engines alone +193%

Results for the client: The Perfume Shop

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© 2011 Net Media Planet

Test YouTube for direct response and brand awarenessFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?

Consider ...

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© 2011 Net Media Planet

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© 2011 Net Media Planet

Drive Revenue from mobile

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© 2011 Net Media Planet

170% growth in revenue from mobile paid search marketing

Source: Net Media Planet (Retail)

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© 2011 Net Media Planet

Mobile & tablet impressions are growingImpressions by device

Source: Net Media Planet (Retail)

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© 2011 Net Media Planet

Mobile & Tablet still have cheaper traffic than desktop

CPC by device

Source: Net Media Planet (Retail)

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© 2011 Net Media Planet

Target Tablets for higher AOVAOV by Device

Source: Net Media Planet (Retail)

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© 2011 Net Media Planet

Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet

Source: Net Media Planet (Retail)1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

0

0.01

0.02

0.03

0.04

0.05

0.06

0.07

0.08

MobileTabletDesktop

Indexed 100%

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© 2011 Net Media Planet

Simplicity of m-commerce

Click to Call

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© 2011 Net Media Planet

Simplicity of m-commerce

NFC bridges online/offline

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© 2011 Net Media Planet

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© 2011 Net Media Planet

Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationLeverage Click to CallPPC online to offline activity - Google Wallet

Consider ...

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© 2011 Net Media Planet

Top 3 Takeaways . . .Understand your target customer segmentsUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance

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© 2011 Net Media Planet

Thank youDo you have any questions?Contact:[email protected] 0203 008 8321Twitter: @netmediaplanet @srisharmaBlog:netmediaplanet.com/blog