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A look at inni
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© 2011 Net Media Planet
Driving performance from video search and mobile searchSri Sharma, Managing DirectorJuly 2011
© 2011 Net Media Planet
Award-winning paid search agency helping ambitious clients maximise the potential of
their online marketing
Net Media PlanetThe PPC People
© 2011 Net Media Planet
A sample of our clientsWe have a wide portfolio of clients ranging across multiple industries
© 2011 Net Media Planet
Exciting timesNew opportunities in online appearing
dailyImpossible to exploit each of these equally
wellNeed to focus on areas offering maximumreturnOur experience suggests two important
areas:Video Search and Mobile Search
1.2.3.
4.
© 2011 Net Media Planet
Driving performance from YouTube
© 2011 Net Media Planet
© 2010 Net Media Planet
Objectives
The Perfume Shop:Explore a new channel for reaching customersRaise the brand’s profileDrive a positive ROI
© 2011 Net Media Planet
Our Approach: search meet display
© 2011 Net Media Planet
Think Customer Customer demographics Customer psychographics
© 2011 Net Media Planet
Target relevant media
© 2011 Net Media Planet
Build scale Extend themes Target demographics individually Update schedule regularly
© 2011 Net Media Planet
Target demographics
© 2011 Net Media Planet
Test Text ads vs Image ads Keep ads fresh
© 2011 Net Media Planet
Take advantage of SOCIAL BUZZ
© 2011 Net Media Planet
© 2010 Net Media Planet
“Net Media Planet stand out
from the crowd. They
understand our business,
integrate cross channel and
produce exceptional PPC
results.”
Views comparable to TV 9 million ROI +236%Higher Revenue than from PPC on search engines alone +193%
Results for the client: The Perfume Shop
© 2011 Net Media Planet
Test YouTube for direct response and brand awarenessFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?
Consider ...
© 2011 Net Media Planet
© 2011 Net Media Planet
Drive Revenue from mobile
© 2011 Net Media Planet
170% growth in revenue from mobile paid search marketing
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & tablet impressions are growingImpressions by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Mobile & Tablet still have cheaper traffic than desktop
CPC by device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Target Tablets for higher AOVAOV by Device
Source: Net Media Planet (Retail)
© 2011 Net Media Planet
Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet
Source: Net Media Planet (Retail)1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
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MobileTabletDesktop
Indexed 100%
© 2011 Net Media Planet
Simplicity of m-commerce
Click to Call
© 2011 Net Media Planet
Simplicity of m-commerce
NFC bridges online/offline
© 2011 Net Media Planet
© 2011 Net Media Planet
Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationLeverage Click to CallPPC online to offline activity - Google Wallet
Consider ...
© 2011 Net Media Planet
Top 3 Takeaways . . .Understand your target customer segmentsUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance
© 2011 Net Media Planet
Thank youDo you have any questions?Contact:[email protected] 0203 008 8321Twitter: @netmediaplanet @srisharmaBlog:netmediaplanet.com/blog