ecommerce 101

eCommerce is the buying and selling

of products or services over electronic

systems such as the internet and other

computer networks

In 2011 there are 33.6 million internet

users in the Philippines, 65% of which

are 15-19 years old. The average

Filipino internet user spends 21.5 hours

online per week.

Would you buy

something online?

In 2012, online shopping

reached PhP8 billion in

sales and over millions of

transactions.

http://www.abs-cbnnews.com/business/02/06/13/online-shopping-clicks-filipinos-p8-b-sales-2012

2.34

13.26

19.63

15.87

10.92

8.45 7.93 6.63

4.55

9.1

1.43

02468

101214161820

What Filipinos buy online

SOURCE: 2012 ADMA Digital Marketing Yearbook, Global Web Index Wave 6

12.5

10.1

7.2 6 5.5 5.1

0

4

8

12

16

eBay Sulit Metrodeal Cebu

Pacific

Ensogo Amazon

http://business.inquirer.net/111455/more-filipinos-now-shopping-online

Where Filipinos buy online

And these numbers

continue to grow.

Want to venture into

ecommerce?

Identify your target market

and understand their

digital journey.

Who are you

selling to and

what are they doing

online?

Determine where your shoppers are

in their digital journey and use the

right tools and platforms to reach them.

Security of product/service quality

Speed of transaction

Convenience and security

of payment method

Understand and resolve barriers

Understand deeply the

digital shopper

CASE STUDY: Yihaodian, China

Connect. Engage. Be social.

Create content that sells.

Activate

social media

and

publish

content at

the relevant

touch points.

Never underestimate the power of a

good website.

Secure a sound

back-end

operational

plan

Always set,

manage, meet,

and exceed

expectations.

Keep in mind that it’s all about

making things easier.

CASE STUDY VIDEO

What’s it in for you?

Entrepreneur

Advertising/ digital marketing side

POINTS TO REMEMBER: The market is there for ecommerce. You just need to

understand the digital shopper and their digital

journey and use the right digital marketing tools

Go social

Never underestimate the power of a good website

Prepare a sound operational plan

It’s all about making the shopper’s life easier

saraelorama@gmail.com

@saraelorama

saraelorama