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Ecommerce Development Tips

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Page 1: Ecommerce Development Tips
Page 2: Ecommerce Development Tips

This Slide Is about Ecommerce Development

Page 3: Ecommerce Development Tips

E-commerce (also written as e-Commerce, eCommerce or similar

variants), short for electronic commerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail.

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E-commerce businesses may employ some or all of the following:

Online shopping web sites for retail sales direct to consumers

Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales

Business-to-business buying and selling Gathering and using demographic data through web

contacts and social media Business-to-business electronic data interchange Marketing to prospective and established customers by

e-mail or fax (for example, with newsletters) Engaging in pretail for launching new products and

services

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First , you want to chose a domain (like as your store name) name for your ecommerce business

Than you need to make a website for your online store.

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While website needs and requirements are as different as the businesses they represent, there are a few things that hold true for any online store. Ecommerce development can be a lengthy period of trial and error so we're giving you a heads-up or two.

First impressions are key in attracting the attention of your target market. Your home page must be organized and intuitive with as short a load time as possible. As a famous rock singer is fond of saying, the waiting is the hardest part - and so visitors will choose to bounce to a competitor rather than to hang around and wait for your graphics to load.

Use photos. Lots of 'em. Past studies have indicated that visitors are much more inclined to purchase a product on the internet if they can see a visual.

Categorize your inventory. If your visitor wanted to browse, he'd visit an art museum or bookstore. Presumably, he has stopped by your site to buy something. Direct him to what he needs and then present him with a brightly displayed, easy to find call to action.

Consider a newsletter opt-in feature in your order forms. Most forms require email address or physical address so why not take the opportunity to grow your newsletter email list?

Implement ecommerce tracking. It isn't enough to assume that added traffic must mean added sales. Showing growth in dollars is much more meaningful than measuring it in pageviews or clicks. While content may be important, it isn't king. Cash is.

At Beacon, we understand the bottom line. Our team of ecommerce development experts can help you define measurable goals and implement real world strategies that can take your business to the next level. 

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1. Create a User-Oriented Experience

2.Design a Service You'd Want To Use Yourself

3. Customer Feedback Is Crucial

4. Utilize Social Media — But Don't Rely on it Exclusively

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5. Invest In Mobile

6. Incentivize Customers

7. Be Ever-Evolving

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1. Create a User-Oriented Experience

When your customers can't physically see and touch the products you're offering online, convincing them to break out their credit cards can be a harder sell. Pricing products appropriately and delivering a user-friendly, all-around personalized experience is one way to encourage customers to fill their digital shopping carts.

See also: How ModCloth Went From a College Dorm to $100 Million a Year

"Design-with-a-purpose" site Zady places emphasis on aesthetics and UI to provide customers with the best possible online shopping experience. “Just as it is important to greet our customers with a firm handshake when we meet them in-person, on Zady.com, the same ethos of the 'handshake' applies. We work to make the design beautiful, easy to use, and entertainingly educational, illustrating through iconography and beautiful graphics that Zady is a purpose-driven company," says co-founder Maxine Bédat.

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2. Design a Service You'd Want To Use Yourself

The best test subjects for an online business, app or ecommerce site are often friends, family and fellow team members. "Make your team test the service like your ideal consumer: If you can't use it pleasantly for an hour straight, it's not good enough. If your 99th percentile server performance isn't good enough, you will notice," says Luvocracy's Stoll.

Alex Gonzalez, CEO and co-founder of Chatalog, a collaborative online shopping platform, knows about testing a business model close to home: "It was easy for us to identify our users and their pain points and then build a product to solve them because the original user was my wife and co-founder, Natalie. Our end customer is the shopper and, ultimately for me, the litmus test continues to be whether I catch Natalie using Chatalog every night with her friends and family when we supposedly have stopped working for the day."

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3. Customer Feedback Is Crucial

Any business knows that customer service is part of the foundation for success, but small and medium businesses in particular rely on their customers for word-of-mouth promotion and brand loyalty.

Teran credits customer feedback for crucial decisions in the development of Toplist, and stresses the importance of listening to customer opinions and making adjustments accordingly. "Sometimes, we as entrepreneurs believe that the ideas we have and the products we build will be attractive for everyone — but it turns out you have to go out to the market, ask and try. You have to listen to your customers; what you're building is for them, so they will have a pretty good idea of what they need. At first, our product had too many features and functionalities that we thought were really cool — our users did not think the same. We noticed they wanted a simple product that would satisfy their needs fast and easy, so we set out to do that," says Teran.

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4. Utilize Social Media — But Don't Rely on it Exclusively

A social media strategy — particularly paid advertising and an engaging content strategy — can be an effective way to target audiences and drive traffic to your site. Sites and networks such as Pinterest, Etsy, eBay and Instagram are often hugely useful for ecommerce businesses of any size. Social is also a great way to get word-of-mouth momentum started, which is perhaps the most important method of launching a new site or platform to success.

While you want to excel on social media, it's important to note that focusing on social alone isn't enough. Many factors go into ecommerce success — and putting all your eggs in the social media basket is more than likely misguided. Social should be more than an afterthought — but it shouldn't constitute an entire business plan. "Consumer expectations are higher than ever; being present in all of the channels customers expect is now table stakes, but overall performance of the technology is equally important across all of them," says Stoll.

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5. Invest In Mobile

It's becoming increasingly clear that ecommerce companies simply cannot afford to disregard mobile users. In fact, four out of five smartphone owners use their devices to shop.

"One thing is certain, go mobile or die trying," "One thing is certain, go mobile or die trying," says Toplist's Teran. "Mobile goes with you. Users can be engaged into making a purchase via a smartphone or tablet anytime and anywhere,

so it’s crucial in the growth of ecommerce." Teran suggests businesses take advantage of the entertainment or "me-time" value of smartphone culture, and points out that, as a more affordable and portable method of accessing a site than via laptop, mobile presents an opportunity to appeal to a larger market, especially in emerging markets. Additionally, a more interactive interface leaves room for creative methods of customer engagement. "We do not see mobile commerce as the future — we see it as part of the 'new normal,'" Teran says.

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6. Incentivize Customers

Anyone with an Amazon Prime account will testify that incentivizing customers works. Whether the offer is a promotion, discount, or loyalty program for VIP customers, providing little extras for your customers can increase word-of-mouth promotion and build positive brand affinity.

Everlane is an online retailer that stresses transparency. Founder Michael Preysman says that the company got the ball rolling by rewarding its first customers. "We emailed our friends and family and said, 'Hey, Everlane is launching in five days — here's what we are. Invite 50 friends and you get free shipping for life.' And we had 600 people invite 50 friends. In total, we had 60,000 sign up in five days," says Preysman.

Chatalog's Gonzalez makes a point of rewarding customers for providing feedback, too: "We are maniacal about talking to as many of our users as possible. [My wife] Natalie literally offers each of our thousands of users a Starbucks gift card in return for talking to us."

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7. Be Ever-Evolving

As the online marketplace evolves, so must businesses that want to stay a step ahead of the competition. Continuously listening to customers, keeping up with the latest trends, analyzing metrics and conducting vigilant research help companies stay up-to-date with emerging technologies and effective strategy. Experiment with new tools and make tweaks in real time to improve the experience for your users and the bottom line for yourself.

"There is no ecommerce, there's only commerce," says Stoll. "Instead of using a megaphone, use an inside voice and talk to the customers who already love you and tell them why you love them. Or change your product so they do."

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