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This is a brief introduction about the eCommerce in Russia, especially when biz is managed in EU, and goal is to ship goods without local company in Russia. Novuscandia Ltd run an eCommerce, i.e SkanDiMag.ru, and help other companies to set up business with low risk level in new market areas. Contact us: info (at) novuscandia.com or riku.ek (at) novuscandia.com +358 40 543 0237
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About us
1. International Trading 2. Supply Chain & After Sales Consulting
eCommerce in non-EU countries www.SkanDiMag.ru
Consulting and Training services www.Novuscandia.com
©2014 Novuscandia Ltd www.novuscandia.com
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SkanDiMag.ru Intro www.Skandimag.ru offers the most interesting Scandinavian brands and design products, and introduce designers behind the brands.
We know how to build eCommerce from EU to Russian markets, by minimizing risks and potential failures.
We can guide You to scale business into the other Non-EU markets too.
©2014 Novuscandia Ltd www.novuscandia.com
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eCommerce in Russia,
Novuscandia Ltd
2014
P
eCommerce in Russia ”Solution Management”
©2014 Novuscandia Ltd www.novuscandia.com
Project Management
Marketing
Product Portfolio
Web Shop Development
Payment
Custom +
Taxes
Customer
Support
Logistics
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FAST TRACK to Russian eCommerce
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1. Concepting 2. Implementation 3. Maintenance
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LOGISTIC’s
RUSSIA INSIGHT
eCommerce in Russia
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• Growth rate in Internet shopping reached 25-35%, making
• Russia is the Fastest developing E commerce market in Europe.
• In 2012, 405 bln. roubles or about 10 bln euro were
• 48 000 internet shops in Russia • 15 000 in Moscow and St. Petersburg • 40% of eCommerce customers live in
Moscow and St. Petersburg • 2 capital cities form 60% of all-Russian
internet shopping turnover. • Every year 4 mln. Cust. buy goods
from FOREIGN internet shops, spending there over quarter of the whole internet shopping expenses.
• Now, internet shopping forms 3.7% of Russian GDP.
eCommerce in Russia #2
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Annual eCommerce sales in Russia, in bln. rubles
Structure of eCommerce sales in Russia. Household appliances hold the leading position in the market. Products for home and furniture hold 6% of the market, while cosmetics and perfumery – 3%.
PAYMENT
CUSTOM in FI & RU
WEB SHOP DEVELOPMENT
COMPETITORS
SWOT & RISK ANALYSIS
SWOT, example
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• nn
•Size of Russian Markets
•eCommerce growth
•”Big” players has NOT entered to market yet..
•Russian customers prefer foreign brands
• nn • Strong experience about the eCommerce
STRENGTHS WEAKNESS
THREATS OPPORTUNITIES
Risk Map, example
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Risk ID
High Low Medium Key:
Major (5) > 100 k€
Med
ium
(2)
Lo
w (
1)
Hig
h (
3)
PR
OB
AB
ILIT
Y
8
3
4
Significant (4) > 50 k€
Meaningful (3) >10 k€
Some (2) > 5 k€
Minor (1) < 1000 €
5
2
7
6
12
1
11 9 10
1. New customers 2. Visibility 3. Launch Campaignn 4. Russian Legislation (i.e WTO) 5. Custom policy 6. Payment 7. Reverse Logistics 8. Competitors 9. Pricing
INITIAL MARKETING PLAN
SOCIAL MEDIA
PRODUCT PORTFOLIO
REVERSE LOGISTICs
CUSTOMER SUPPORT
VISION
STRATEGY
Business Model Canvas,goes Russia
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
1. Nnn 2. nnn
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Development Steps
1. Visio (+3years) 2. Strategy 3. Action Plan 4. Mode of Operation 5. Metrics 6. Risk Management 7. Nnn 8. nnn
4
1
3
2
1. Xxx 2. Xxx 3. xxx
1. Xxx 2. Xxx 3. xxx
Development
Gro
wth
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WHAT CAN WE DO FOR YOU?
Contact Person @ Novuscandia Ltd
Riku Ek, CEO
+358 40 543 0237
fi.linkedin.com/in/rikuek/
Novuscandia Ltd
Tällärintie 10, 90800 OULU, FIN
VAT: 2522673-5
©2014 Novuscandia Ltd www.novuscandia.com
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