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Michelle Fitzgerald Michelle Fitzgerald Brittany Caplin Brittany Caplin Rachael Frye Rachael Frye Edelman Edelman

Edelman presentation

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Michelle Fitzgerald, Brittany Caplin, Rachael Frye: COMM 473

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Page 1: Edelman presentation

Michelle FitzgeraldMichelle Fitzgerald

Brittany CaplinBrittany Caplin

Rachael FryeRachael Frye

EdelmanEdelman

Page 2: Edelman presentation

250 Hudson Street         16th Floor         New York, NY 10013         Tel: 212 768 0550         Fax: 212 704 0128         [email protected]

Office LocationOffice Location

Page 3: Edelman presentation

Bangalore, IndiaG-05 Infantry Court, 130 Infantry Road,Bangalore 560 001IndiaPhone: +91 (80) 40619100 Fax: +91 (80) [email protected]

Global OfficesGlobal Offices Beijing, ChinaRoom 3301, Office Tower A,Beijing Fortune Plaza,No. 7 Dongsanhuan zhongluChaoyang DistrictBeijing 100020, PRCTel: +86 10 5828 6588Fax: +86 10 5828 [email protected]

Melbourne, AustraliaLevel 5,287 Collins StreetMelbourne VIC 3000AustraliaTel: +61 (0)3 9944 7600Fax: +61 (0)3 9944 [email protected]

Tokyo, Japan7th floor, Toranomon Kotohira Tower,1-2-8 ToranomonMinato-ku Tokyo 105-0001JapanTel: +81 (3) 6858 7711Fax: +81 (3) 6858 [email protected]

Page 4: Edelman presentation

Mission: To provide public relations counsel and strategic communications services that enable our clients to build strong relationships and to influence attitudes and behaviors in a complex world. We undertake our mission through convergence by integrating specialist knowledge of practices and industries, local market understanding, proprietary methodology and breakthrough creativity.

Edelman is dedicated to building long-term, rewarding partnerships that add value to their clients and people.

Mission StatementMission Statement

Edelman’s website outlines their ethical approach

Page 5: Edelman presentation

Edelman has a large list of specialties on their website including: advertising, entertainment, integrative marketing, management consulting, medical communications and research.

Specialties Specialties

Page 6: Edelman presentation

      - Starbucks      - Wonderbra      - Samsung      - American Red Cross

ClientsClients

Page 7: Edelman presentation

- Adweek's 2009 Agency of the Year

- Advertising Age's Top-Ranked PR Firm of the DecadeWhat is the significance? This shows that they are the best at what they do.  

AwardsAwards

Page 8: Edelman presentation

Most of the headlines in the news portion of Edelman’s website includes information about people joining the company and being appointed to various positions. In other news, Edelman released in article in which they explained they are the first among multinational firms to provide communication support on issues related to privacy and information security to provide their clients with protection from breaching and cyber-attacks.After searching Lexis-Nexus, the majority of articles that mentioned or were about Edelman included how they are continuing to expand, as well as how they are one of few major PR firms still run by the family.

Edelman is currently hiring. They have positions available in various U.S. cities as well as in Canada, Latin America, Europe, and the Asia-Pacific. Edelman also offers a variety of internships, and also has a trainee program.

News/EmploymentNews/Employment

Page 9: Edelman presentation

We feel that the firm is rapidly expanding and has been extremely successful in recent years. We feel that the majority of employees at Edelman love their career and it appears that Edelman also offers employees with an abundant amount of benefits and incentives, both on a professional and personal level.

Our thoughts…Our thoughts…