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Talk from IxDA 12 on strategies for motivating creative professionals.
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February 3, 2012
Michael Hawley, Chief Design Officer
@hawleymichael
Educating, Mentoring and Inspiring Your UX TeamCORE UX MANAGEMENT PRINCIPLES
“Managers cannot be expected to ignore business imperatives, of course. But in working toward these imperatives, they may be inadvertently designing organizations that systematically crush creativity.”Theresa Amabile ‘How to Kill Creativity’, Harvard Business Review, September-October 1998
#ixd12 | @hawleymichael
Expertise
Motivation
Creative Thinking
Three Components that Drive Creativity
#ixd12 | @hawleymichael
Educate:Build Expertise
#ixd12 | @hawleymichael
#ixd12 | @hawleymichael
Mentor:Enhance Creative Thinking
#ixd12 | @hawleymichael
#ixd12 | @hawleymichael
Creative Thinking Challenges
Design Innovative SolutionsDeal With Tough ClientSee Alternative ApproachesAnalyze ResearchGet OrganizedOvercome a Creative BlockPresent Effectively
Creative Thinking Challenges
Design Innovative SolutionsDeal With Tough ClientSee Alternative ApproachesAnalyze ResearchGet OrganizedOvercome a Creative BlockPresent Effectively
Mentor Guidelines
Develop Personal ConnectionBe HumbleBalance Support and ChallengeListen, Don’t LectureDon’t Give the AnswerAsk Questions
#ixd12 | @hawleymichael
Motivate:Inspire Best Work
#ixd12 | @hawleymichael
TaskEffect of Rewards
Mechanical SkillBetter Performance
#ixd12 | @hawleymichael
TaskEffect of Rewards
Mechanical SkillBetter Performance
Cognitive SkillWorse Performance
#ixd12 | @hawleymichael
“I want to work on fulfilling projects – I want to work on things that make a difference, and I want to look back my work and be proud of it.”Everyone on our team, 2006 - 2012
#ixd12 | @hawleymichael
#ixd12 | @hawleymichael
Intrinsic Motivation Extrinsic
Motivation
• Give Autonomy• Align Projects with
Interests• Enable Progress• Reinforce the Purpose• Avoid “Critical” Culture• Eliminate Distractions
• Recognize Your Audience• Avoid the “sell out”• Enough To Avoid
Distraction• Reward User-Centricity
#ixd12 | @hawleymichael
Intrinsic Motivation Extrinsic
Motivation
Educate
MotivateMentor
CREATIVITY & ENGAGEMENT
#ixd12 | @hawleymichael
MENTOR
The Mentor's Guide: Facilitating Effective Learning
Relationships
By Lois J. Zachary
Coaching Questions: A Coach's Guide to Powerful
Asking Skills
By Tony Stoltzfus
10 Who Mentor: Inspiring Insights from Creative
Legends
www.10whomentor.org
Information Architecture Institute Mentoring
Program
http://iainstitute.org/en/members/mentoring/
mentoring_program.php
Mentoring Essays from AIGA (American Institute of
Graphic Arts)
http://www.aiga.org/search.aspx?taxid=347
A Case For Mentorship
By Scott Baldwin (on UX Magazine)
http://uxmag.com/articles/a-case-for-mentorship
INSPIRE
How To Kill Creativity
By Teresa Amabile (Harvard Business Review, Sep –
Oct 1998)
www.ndinnovators.com/PDF/Amabile_Kill.pdf
Managing Creative People: Lessons in Leadership
for the Ideas Economy
By Gordon Torr
How to Motivate Creative People (Including
Yourself)
By Mark McGuinness
Available for free at
http://www.wishfulthinking.co.uk/
Drive: The Surprising Truth About What Motivates
Us
By Daniel H. Pink
Check out this video based on the book:
http://www.youtube.com/watch?v=u6XAPnuFjJc
The HBR List: Breakthrough Ideas for 2010 - #1.
What Really Motivates Workers
By Steven Kramer and Teresa Amabile
http://hbr.org/2010/01/the-hbr-list-breakthrough-
ideas-for-2010/ar/1
MORE… #ixd12 | @hawleymichael