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Internet Marketing Professional 1 Effective Internet Marketing For Your Business Search Engine Marketing: Myths and Reality To a person new to the Web world, there could be utter confusion with regard to the terms Online Marketing, Search Engine Optimization (SEO), Pay per Click Advertising and the like. Well, Online Marketing or Internet Marketing or Search Engine Marketing is a broad term that covers every aspect of advertising, marketing and promoting an individual, company, products or services over the Internet. While search engine marketing or SEM is an umbrella term, search engine optimization or SEO and PPC advertising are its subsets. One of the persistent myths prevalent among the website owners is that they believe that once they are through with SEO, everything will be fine. Well, nothing could be farther from the truth. Let us see with the help of an analogy. Take a typical physical marketplace. Setting you shop here and putting a nice business banner and then waiting for customers is not enough. You have to advertise in order to attract the attention of the customers. Likewise, putting up a gorgeous website is not enough. With the diminishing attention span of online visitors, you must employ an aggressive strategy to build your online identity. Search engine optimization is just a kind of inventory of websites updated regularly. Many SEO experts work overtime to bring their client sites up on search engines, irrespective of the sites’ content and without realizing that visitors are intelligent enough to separate apples from oranges. Let us take another analogy. In a vegetable/fruit market, the buyer does not buy from the seller who shouts loudest but from the one that sells the freshest looking goods. The reality is that you must dress up your site nicely before going for search engine marketing. The best option is to hand over the job to Internet marketing Professional or SEO experts.

Effective Online Marketing For Your Business

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Page 1: Effective Online Marketing For Your Business

Internet Marketing Professional

1 Effective Internet Marketing For Your Business

Search Engine Marketing: Myths and Reality

To a person new to the Web world, there could be utter confusion with regard to the terms

Online Marketing, Search Engine Optimization (SEO), Pay per Click Advertising and the like.

Well, Online Marketing or Internet Marketing or Search Engine Marketing is a broad term that

covers every aspect of advertising, marketing and promoting an individual, company, products

or services over the Internet.

While search engine marketing or SEM is an umbrella term, search engine optimization or SEO

and PPC advertising are its subsets. One of the persistent myths prevalent among the website

owners is that they believe that once they are through with SEO, everything will be fine. Well,

nothing could be farther from the truth.

Let us see with the help of an analogy. Take a typical physical marketplace. Setting you shop

here and putting a nice business banner and then waiting for customers is not enough. You have

to advertise in order to attract the attention of the customers. Likewise, putting up a gorgeous

website is not enough. With the diminishing attention span of online visitors, you must employ

an aggressive strategy to build your online identity.

Search engine optimization is just a kind of inventory of websites updated regularly. Many SEO

experts work overtime to bring their client sites up on search engines, irrespective of the sites’

content and without realizing that visitors are intelligent enough to separate apples from

oranges.

Let us take another analogy. In a vegetable/fruit market, the buyer does not buy from the seller

who shouts loudest but from the one that sells the freshest looking goods. The reality is that you

must dress up your site nicely before going for search engine marketing. The best option is to

hand over the job to Internet marketing Professional or SEO experts.