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Matt HeinzPresident, Heinz Marketing Inc

matt@heinzmarketing.com @heinzmarketing

Six Keys to Selecting & Succeeding With Marketing Technology For Your Business

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Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s award-winning* smoked bacon recipe

• Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want

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I am serious about bacon

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1. How many of you already have a martech stack?

2. How many are frustrated with your martech stack?

3. How many of you can measure the ROI of your martech stack?

Show of hands….

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Key #1: Start with the problem & outcome

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Is the tail wagging the dog?

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Assess current state BUT…

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Key #2: Align to Impact & ROI

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Key #3:Establish requirements up front

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Key #4: Work with IT

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Key #5: Integrate with existing systems & processes

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Key #6: Practice the OODA Loop

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BONUS #7: Quarterly Reviews

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BONUS #8: Be deliberate

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The six eight keys to martech success

1. Start with problems & outcomes2. Measure impact & ROI3. Establish requirements up front4. Work with IT5. Integrate with existing systems & processes6. Practice the OODA loop7. Quarterly business reviews8. Be deliberate

@heinzmarketing

Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s award-winning* smoked bacon recipe

• Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want

@heinzmarketing

Thank you! Matt Heinz

President, Heinz Marketing@heinzmarketingmatt@heinzmarketing.com