1. Brand Management Presentation on Elements of Brands Prepared by :- THE BEATLES 1. Hard Dave

2. The signature tune of Airtel is composed by Indian musician A. R. Rahman The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads Initially when this tune was being featured with normal ad, there was no any resemblance with the product So later a new ad was made featuring A R Rahman himself showing how he made this tune using airtel mobile telecom service So this ad added special effect of Jingle on Airtel 3. The Power of Unity Increase their sales by striking the cord of national integration Making the consumer aware that product and company exist and it is there to Generate spirit for nation This ad was passing the message : An initiative towards good, towards India and Times of India would help them 4. On 13th June, 2010, following the Star Parivaar Awards, Star plus introduced its new logo, a ruby and white colored star , with Star Plus written under it. The voice said ,Rishta Wahi Soch Nayi , which means Same Relationship, new thinking. When all the series of all Ekta Kapoor serial were stopped and all new shows and films was need to be featured in Channel a message needed to be passed Message was same entertainment is being expected from the channel with new flavor 5. Ad Characters 6. The KFC Character is one of the worlds most popular and instantly recognizable character The smiling colonel is probably the most memorable symbol in the food industry . The rich dark red color adds to the warmth and lively appearance of the overall design The KFC logo has been overhauled several times, with a focus on simplicity and clarity. Its earliest version, featuring Colonel visage, was introduced in 1952 It effectively accommodates the visual shifts of the fast food industry, while preserving the determining components of Colonels face. 7. Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain It was very successful, increasing sales by 30 percent fairly quickly. As part of character, Ronald McDonald, that looked much different than the famed clown seen today. This Ronald had a food tray for a hat and a paper cup for his nose, but Smith says corporation executives were able to see the possibilities for something even more iconic Ronald Mcdonald was friendly shown with children, so their mainly focus was to attract children to fastfood restaurants which provides free toys too 8. Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials boy popping out of a Tanttila imagined a living dough Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach the Doughboy became the face of all Pillsbury-brand products thanks to his popularity. Within three years of his debut, 87% of consumers recognized him by name! 9. Thank you