COMPANY PRESENTATION

ABOUT ELEVATE

• It happens to you ever time you use the elevator. You begin to involuntarily read over and over again the posted safety guidelines. Now you can understand why advertising in an elevator is so efficient.

Elevate transforms advertising from a simple service into a concept that has a special identity, and which is more efficient than traditional ways of doing advertising.

ABOUT ELEVATE

• Elevate installs framed advertisements in carefully selected elevators in residential areas, office buildings, hotels as well as on university campuses.

• Elevate was set up in April 2005 in order to offer specialized advertising media services in elevators.

• Our goal is to be the number one promoter and the leader of advertising media services in elevators in Romania.

5 REASONS FOR ELEVATOR ADVERTISING

1. It’s a complementary and an innovative way of advertising in a captive environment with no other available audio or visual stimuli.

2. An exposure frequency of at least twice a day to the advertisement's message means there is a 100% chance the audience will read and remember the message. Since most of the time there is nothing to do in such a captive environment, people that use the elevator will find the advertisements attractive and will have a positive attitude towards them.

5 REASONS FOR ELEVATOR ADVERTISING

3. The recall rate of advertisements in elevators is higher than in any other advertising channel - they have a rate between 20% and 30%. In an elevator there are rarely any other distractions, which leaves people who use the elevator with little choice but to focus on the advertisement.

5 REASONS FOR ELEVATOR ADVERTISING

4. The advertisement reaches all family members or all company employees.

5. The message is being delivered during the whole day, every day.

SERVICES

• For advertising spaces in offices, hotels and campuses the media support is OOH (Out of home Advertising).

• For advertising spaces in the residential areas we have developed a new concept of advertising, VCTH (Very close to home) which differentiates it from OOH by the it’s very close location to the home of the final consumer.

INCLUDED SERVICES

• Production of advertising posters

• Installation and monthly rotation of advertising posters

• Media planning

• Advertisement maintenance

• Campaign monitoring using digital photography

PRODUCTS

ELEVATE RESIDENTIAL

• Includes the best locations in central blocks of flats in Bucharest and other major Romanian cities.

• In Bucharest alone we have a network of 500 elevators (2 frames/elevator), and we are continuously expanding.

PRODUCTS

ELEVATE RESIDENTIAL

Statistical information:

• The average daily number of elevator trips is 4.

• The range of time spent per trip is 30 to 90 seconds.

• The average exposure frequency per month by location is 240 times.

PRODUCTS

ELEVATE HOTEL

• 3, 4 and 5 star hotels

ELEVATE OFFICE

• Office buildings

ELEVATE CAMPUS

• The Romanian-American University - the largest private Romanian university

ELEVATE NETWORK

Bucharest

• Elevate Residential, Hotel, Office and Campus

Arad, Bacău, Brăila, Buzău, Cluj-Napoca, Focşani, Galaţi, Iaşi, Oradea, Sibiu, Târgu Mureş, Timişoara, Braşov

• Elevate Residential

CAMPAIGNS

MEDIA COVERAGE