Eliances secret session Jennifer Katz full throttle

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Jennifer Katzjenkahtz.com

http://jenkahtz.com/

Emotive Pull Communication

sThe Secret Power To Unlimited Business


How would you like…➢ Marketing communications that attract eager

buyers?

➢ A Bigger Funnel of targeted clients?

➢ Effortless strategies to convert prospects into paying clients?


Common Business Development Struggles

1. Getting in the door is hard!

2. Prospects ignore you3. Price haggling


Emotive Pull Solutions1. Getting in the door is hard…No it’s not!

Persistence + Inherent Desire to succeed + Emotive Pull Approach = Unlimited Business

MSI Investment Experience


Emotive Pull Solutions2. Prospects ignore you…No they don’t!

Experiential Case Study: http://KidsActivityMarket.com Our first efforts flopped and how we turned it around.


http://kidsactivitymarket.com/

http://kidsactivitymarket.com/

Case Study 1: Kids Activity MarketInitial Approach: Started selling strategy without the emotive pull foundation

What We Learned?

1. People liked the story and us, but the on-line message turned them off

2. Leads were lost between the initial contact and online conversion

3. The amount of effort per conversion was high


Case Study 1: Kids Activity MarketCorrective action: Determine what the ideal clients want and need?

1. Parents want children doing more physical activities and less online gaming

2. Parents want more choices to match their kids up to activities they like and expand their natural talents.

3. Parents wanted more social interaction for their child. 4. Parents want convenience5. Parents want to leverage their community


Emotive Pull Solutions3. Price Haggling…It’s never really about the price!


Power of Emotive Pull MessagingThe influential role of emotion in consumer behavior is well documented:1. Evaluating brands, consumers primarily use emotions rather than

information.2. Emotional response to an ad has far greater influence on a

consumer’s reported intent to buy a product than does the ad’s content

3. Research conducted by the Advertising Research Foundation concluded that the emotion of “likeability” is what will increase a brand’s sales.

4. Studies show positive emotions toward a brand have a greater influence on consumer loyalty than trust and other judgments which are based on the brand’s attributes.


https://www.psychologytoday.com/basics/consumer-behavior

Classical Emotive PullClaude Hopkins and emotive pull positioning.

The Best ads (communications) ask no one to buy…

They are based on the knowledge of human nature.

The writers know how people are led to buy. Here again is “salesmanship.”

Claude C. Hopkins who turned toothpaste into a cultural habit.


ConclusionThe secret power to sales/marketing strategy:1. Authentic connection2. Properly planning your foundation 3. Finding the emotive pull your solutions

provide

Business will come easily and effortlessly!


Metaphorically it’s the difference between Swimming Against the Current!


Or Riding the Wave
