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Email: The Best Growth Hacking Weapon for Startups
@mailjet
WeWork Lunch and Learn Chris Coleman - Community Manager of Mailjet
@ItsChrisColeman
ABOUT MAILJET
One solution to power both
Marketing and Transactional Emails
32,000 customers in 150+ countries
1 billion emails per month
How do I make the most of my marketing budget?
Which communication channels
should I invest in?
How do I start developing customer loyalty
from Day 1?
Everyone Uses Email
0.9 billion
1.3 billion
3.3 billion
Sources: http://www.businessinsider.com/number-of-users-who-abandon-twitter-2014-2?IR=T http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
# Email acct > # (FB + Twitter) acct
Email is Cost efficient
Email CPC x 1000 = Social Media CPC
$0.00028 / email
$0.29 / click $0.32 / click
Sources: http://www.adweek.com/socialtimes/twitter-promoted-tweet-study/500774 hhttp://e27.co/what-is-the-average-ctr-cpc-cpm-of-facebook-ads-20150121/
Email = Highest ROI
Email = best digital channel for ROI
3400%
Source: http://printinthemix.com/Fastfacts/Show/414
2000%
1200%
Email = weapon for mass personalization
Personalized communication wins customer loyalty
One-to-one communication channel with customers
Use data to create a personal experience
Best tool to control customer journey from beginning to end
Tips for growth hacking
with email
Build your contact list
Building contact list = farming
Find the right seeds (contacts)
Ask new customers to opt-in for your mailing list
Ask user to Opt-In during service / product registration
Clearly identifying what the user is signing up for!
Capture leads from EVERYWHERE
Asking user to Opt-In to mailing list
Communicate regularly with your customers via newsletter
Description on what user is signing up for
Alternate call-to- actions to help segment data
Get rid of weeds (inactive contacts)
Respect subscription preference
Offer to adjust email frequency upon unsubscription request
A purchased list contains spam trap and hurts your deliverability!
Provide quality fertilizer (content)
Content marketing is a LONG TERM
RELATIONSHIP.
Not a ONE NIGHT STAND.
Shape Customer Journey with Triggered Email
Welcome emailGetting started email
Status email
Re- engage ment email
W i n back email
Use customer information to trigger personalized email
Collect the right information about your
customers:● name ● location ● gender ● ...
Respond to the behavior and usage of
your customers:● open/click rate ● open/click time ● ...
Welcome email - Dropbox
Branded design
Help to get started
Incentive to share
Getting started email - Twitter
Next steps to take
Call to action
Localized content - Vamos
Localized segment
Personalized greeting
Localized recommendations
Subject Line personalization
Content personalization
Content based on previous engagement with service
Status email - Netflix
Call to action
Re-engagement email - Fitbay
Call to action
Highlight activity
Win-back email - Eventbrite
We miss you
Why you should
come backClear call to action
Promo Code: MailjetUS2016
Take-off with Mailjet
@mailjet
For more email tips and to download this presentation
visit: www.discuss.mailjet.com
Q&A
