Presented by :

DIVAKAR A/L REGUPATHI

JAYACELIA A/P MICHAEL

MASYITHAH RAZALI

SRI MAGESWARI A/P PATTEL

AGW624 BUSINESS ISSUES AND SUSTAINABLE DEVELOPMENT

CONT…

This case deals with a medium sized engineering company’sexperiences with initiating CSR. It covers aspects like the rationalefor CSR, its relationship with strategy, participation in CSR andspeed breakers on the path to building a CSR culture in thecompany. After sustained growth over a few years, the topmanagement has decided to look beyond profits and embarked onCSR. They allocated 2% of their PBT to their Trust to oversee CSRactivities. They began the activities about one and a half years ago.The engagement began with much enthusiasm but with time, itstarted losing steam. The senior management has also been havinga rethink about CSR strategy. Mr. Khonde, the HR head now has tosuggest ways of mainstreaming CSR within the company.

SUMMARY OF THE CASE

BCP Policy

CSR Objectives

Early Initiatives

- Yuva ( groom leadership and managerial

skills )

- gym equipment

- visiting mentally adults

- bus shelter

- vocational training

EARLY INITIATIVES

Lack of interest showed by villages

Involvement of employees was waning

Survey (sample size = 70)

- Hazy picture CSR

- Completely unaware and don’t know

- No meaningful connection

- Very few initiatives

CHALLENGES IN IMPLEMENTATION

2009 : Rao – inspired by view some other industry leader inCSR

Give back to society the resource it consumes & engage inactivity where it has core capacity .

Composer Business > What they doing in CSR

Mid 2009 – conduct survey – 10% of employee don’t knowthey seriousness of company's effort .

CSR Modal

Corporate philanthropy -> Corporate sustainability

(company not just trying to be a good corporate citizen butinvesting in future sustainable environment .

Worried about how does the culture can be created??

CONT …BCP

Exercising foresight

Minimize the use of energy

Electric heat pumps are used to provide heating. Heatis extracted from the surrounding environment, raisedto a higher temperature level and then used forheating purposes. The same principle works in reverseto cool the building during warm weather. Powered byelectricity (25%) and renewable energy (75%), the air-source heat pump system meets all of the building’sheating needs

CONT …Minimize the use of water

An “Effluent Treatment Plant” has been installed inorder to use the waste water for other purposes .

A new rain water collector system supplies water fordifferent machining centers

Recycling and waste disposal

In 2012 the disposal of packing material and wood wassignificantly improved. As a result the total wastedeclined from 2011 to 2012 from 246 tonnes to 197tonnes.

CONT …Innovation Environmental protection

product design and development.

entire life cycle of a product.

optimize maintenance cycles. “Compressors for a

LifetimeTM” is not just a saying but a philosophy

that they live by. Around 75% of the compressors

we have manufactured since 1883 are still in use

minimize the use of chemicals.

Weakness: In 2008 BCP adopt in practicing CSR from other Industry.

Corporate philanthropy ???

Outcome : YUVA (young employee below 30 years) worked together with NGOs to come out different type of activities. Engage with School for dumb and deaf – donated GYM equipment

Engage with Mentally Challeged Adults – donated diesel geneartor

Wana come out few proposals but dropped –Bus Shelter and improvement of Nagar Road

Engage with Government for Vocational Eductaion and Training .

Weakness: The people of Kundhaapuri have good education , health facilities and

benefits overall economics,

Employee participation are very low – CSR link with their own emotional connects and interest – give direct impact on scale and success in CSR

To serve all levels in the society without bias

To fulfill social basic needs

- Electricity and clean water

- Education

To reduce unemployment level

Diverse in green technology

- Produce gas from bio-waste & garbage

Attitude among the Burckhardt staff and citizens

Quality in continuing the CSR project

Compressor for producing green energy.Expend its existing “CNG package” product line.

Create awareness through their product.

Gas production from bio-waste and garbage.Leverage on their competency for the CSR

programme.

Save the environment for the future generation.

Expand initiatives and diversify.Both in India and globally.

Education on green energy.

Include CSR in the company’s Vision and mission. Educate employees on…Importance of CSR.Importance of their role.

Walk the talk.Top management set an example.

Create a pro-CSR ecosystem.Allow employees to use work hours for CSR initiatives

(planning/executing).

Tie in the employees family. Reward employees who contribute. Employee engagement initiatives.Contest to brainstorm ideasSurvey/interview to collect ideas

Tie in religious/spiritual values.