Pull Factors In Stalls Introduction: • Discover what pull factors make one booth more appealing than others • Discover similar attributes in busier stalls that might affect their specific visitor volume relative to less busy stalls Method: To better assess where customers were specifically drawn to, I stood at the top of the first staircase. From there, I could identify the busiest booths below and was able to determine some factors in why some booths may have been more successful than others. I was able to determine common elements between stalls that seemed to attribute to the amount of visitors attracted to specific booths. References: Results: Conclusions: The most successful booths incorporated one or more of the elements I identified. Having a space for people to actually enter the stall made it so that customers could get out of the way of others and actually look at the products. Customers were able to be less conscientious of the other shoppers and could spend a more prolonged period examining the products. The accessibility of touch provided customers a more hands on experience. The best salesmen know that once you get a customer to touch or interact with a product, they are more likely to buy it. Having a larger variety of items ensures that a larger demographic will be interested in what the shop has to offer, thus increasing visitor volume to that specific booth. Having products that are not in a run-of-the-mill shop on the street offer a unique shopping experience. This makes it easier to draw customers in because it is a product they have never seen and may be curious about. Successful shops were able to provide: • A space for people to enter their stall • More accessible touch and interaction with their products • A variety of items displayed without being cluttered • Unique products to interest the customers Objectives: The Country Living Christmas Fair provides a variety of stalls for people to visit. The same principle that determines why people move from place to place can be applied to booths at this show. Push and pull factors (Bbc.co.uk, 2014) can be used to determine what makes a booth more attractive to people. Through proper application of these factors a better booth can be created to increase visitor volume to that booth. Bbc.co.uk, (2014). BBC - GCSE Bitesize: Why do people migrate?. [online] Available at: http:// www.bbc.co.uk/schools/gcsebitesize/geography/migration/migration_trends_rev2.shtml [Accessed 17 Nov. 2014]. Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https:// a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-ae5f08b8136f/700_q90.jpg [Accessed 17 Nov. 2014]. [email protected] No. 140314485 Alexzandra Casazza

EMC Poster - Pull Factors

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Pull Factors In StallsIntroduction:

• Discover what pull factors make one booth more appealing than others

• Discover similar attributes in busier stalls that might affect their specific visitor volume relative to less busy stalls

Method: To better assess where customers were specifically drawn to, I stood at the top of the first staircase. From there, I could identify the busiest booths below and was able to determine some factors in why some booths may have been more successful than others. I was able to determine common elements between stalls that seemed to attribute to the amount of visitors attracted to specific booths.

References:

Results:

Conclusions:The most successful booths incorporated one or more of the elements I identified. Having a space for people to actually enter the stall made it so that customers could get out of the way of others and actually look at the products. Customers were able to be less conscientious of the other shoppers and could spend a more prolonged period examining the products. The accessibility of touch provided customers a more hands on experience. The best salesmen know that once you get a customer to touch or interact with a product, they are more likely to buy it. Having a larger variety of items ensures that a larger demographic will be interested in what the shop has to offer, thus increasing visitor volume to that specific booth. Having products that are not in a run-of-the-mill shop on the street offer a unique shopping experience. This makes it easier to draw customers in because it is a product they have never seen and may be curious about.

Successful shops were able to provide: • A space for people to enter

their stall • More accessible touch and

interaction with their products

• A variety of items displayed without being cluttered

• Unique products to interest the customers

Objectives:

The Country Living Christmas Fair provides a variety of stalls for people to visit. The same principle that determines why people move from place to place can be applied to booths at this show. Push and pull factors (Bbc.co.uk, 2014) can be used to determine what makes a booth more attractive to people. Through proper application of these factors a better booth can be created to increase visitor volume to that booth.

Bbc.co.uk, (2014). BBC - GCSE Bitesize: Why do people migrate?. [online] Available at: http://www.bbc.co.uk/schools/gcsebitesize/geography/migration/migration_trends_rev2.shtml [Accessed 17 Nov. 2014]. Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https://a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-ae5f08b8136f/700_q90.jpg [Accessed 17 Nov. 2014].

[email protected]. 140314485

Alexzandra Casazza

mailto:[email protected]