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Slide 1 of 19R. Todd Stephens, Ph.D.

Emotional Needs for Emotional Needs for the the Enterprise 2.0Enterprise 2.0 EmployeeEmployee

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Personal Responsibility

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The need to be in Perceived Control of my Environment

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Constant Communiations

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The need to be Connected

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Brand You!

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The need to Promote The need to Promote ones Knowledge, ones Knowledge, Expertise and Expertise and Experience.Experience.

An Army ofAn Army ofOne!One!

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Sense of Fairness

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The need to Level The need to Level the Playing the Playing FieldField

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Belonging

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The need to The need to Contribute to the Contribute to the Corporate Corporate Knowledge BaseKnowledge Base

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Something Important

The need to The need to feel a part of feel a part of the Business the Business ObjectivesObjectives

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Higher Calling

The need to be The need to be a Part of a Part of Something Something Bigger than Bigger than MyselfMyself

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It’s My World and I am in Control

The need to get The need to get what I want.what I want.

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Not Yesterday, Not Tomorrow, but Now!

Not only to get what I Not only to get what I want but When I want it.want but When I want it.

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My Way, The way I like to have it…

The need to The need to have it My have it My Way anytime, Way anytime, anyplace, and anyplace, and anywhereanywhere

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Hear Me Roar!

The need The need to let my to let my Voice be Voice be HeardHeard

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Makes Sense to Me!

The need to The need to Organize my Organize my Work in a Work in a way that way that works Best works Best for mefor me

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Connection, Blogs, Wikis, Networks…

The need to The need to have at Work have at Work what I what I already have already have at Homeat Home

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No Command and Control of Information

The need to have The need to have instantaneous access to instantaneous access to information information that I need, that I need, when I need itwhen I need it

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Enterprise 2.0

The need not The need not to be left to be left behind in this behind in this next next transformation transformation of work!of work!

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About the Author

R. Todd Stephens, Ph.D.R. Todd Stephens, Ph.D.R. Todd Stephens is the Technical Director of the Collaboration and Online Services Group for the AT&T Corporation. Todd is responsible for setting the corporate strategy and architecture for the development and implementation of the enterprise collaborative and metadata solutions. Todd writes a monthly online column in Data Management Review and has delivered keynotes, tutorials and educational sessions for a wide variety of professional and academic conferences around the world. Todd holds degrees in Mathematics and Computer Science from Columbus State University, an MBA degree from Georgia State University, and a Ph.D. in Information Systems from Nova Southeastern University. Todd has been awarded four U.S. patents in the field of metadata and collaboration as well as co-authored books on web-enabled applications, open source, virtual workspaces, web 2.0 and collaboration. Current book will focus on the elements of building professional trademarks.

Online: http://www.rtodd.com

Enterprise Metadata Blog: http://www.rtodd.com/blog

Collaborage: Enterprise 2.0 Bloghttp://www.collaborage.com