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In partnership with Institute for Learning & Performance Improvement, College of Education at Wayne State University http://coe.wayne.edu/ I’m volunteering my time and expertise as part of IBM’s Corporate Citizen Initiative http://www.ibm.com/ibm/responsibility/initiatives/ This presentation was prepared for Camp Moxie http://www.campmoxiegirls.org/ a leadership adventure for girls who want to make a difference in their world! At camp, girls explore their interests and talents, build confidence, and strengthen leadership skills. They make lasting personal friendships while cultivating valuable professional relationships. Girls will develop leadership skills by participating in exciting, interactive, hands-on workshops and activities facilitated by local women leaders in business, philanthropy, and elected office. This talk is intended to stimulate their understanding & interest social entrepreneurism, personal reputation management and social media analytics. Campers will learn about visual rendering of data, how it can increase knowledge and communication. They’ll be provided the opportunity to analyze basic social network structures and understand their implications. As well as explore the complexity and reach of digital communications, while recognizing how to apply social media to increase awareness of issues relevant to their lives.
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© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE
Susan Emerick
Manager, Enterprise Social Strategy & Programs
IBM CHQ Digital Strategy & Development
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Hello …. A bit about me
Susan Emerick
Manager, Enterprise Social Strategy & Programs
IBM CHQ Digital Strategy & Development
Views shared in the presentation on my own and do not reflect those of my employer
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
What you’ll learn
Importance of establishing your personal brand
What is a personal brand?
Why is it important?
What benefits will you achieve from establishing and enhancing your personal brand?
Recommendations on how to get started
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Social Media plays 3 key roles in young people’s lives
News
Schedules
Searching for information
Learning
Games
Videos
Music
Instant messaging
Photo galleries
Discussion boards
Blogs
Resources
EntertainmentSocial
Environment
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Very useful for young people
•You can express yourself on the Internet.
•You can influence things on the Internet.
•You can talk about their feelings anonymously.
•There is always company for gaming and chatting.
•You can find useful information on the Internet.
•The Internet connects people.
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Did you know that every interaction you have can be tracked and analyzed?
To post, or not to post?
45% of online teens in the United States don’t consider whether a posted picture might reflect badly upon them in the future.
67% of online 17-year-olds – who are likely to be preparing for or in the midst of college and job applications – say they have withheld content that might damage their reputations.
Pew Research Center, 2011
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
www.womenworking.com
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
THINK! … Before you speak
T – is it true?
H – is it helpful?
I – is it inspiring?
N – is it necessary?
K – is it kind?
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
So what does all this mean for your personal brand?
Have you ever heard of the saying “Your reputation proceeds you”?
Your brand = your on-line persona
It’s shaped by every interaction you make online
It creates an overall impression about you credentials & personal style
Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers
Think of it as your elevator pitch
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
What’s in your word cloud? What does is tell others about you?
� Whatever you post on line is who you become to others
� Content you share is key to communicating who you are and your interests, experience, expertise
� These can be related to topic, passion or purpose
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Tips to brand yourself online
�Be yourself, there’s only one YOU!
�Be true & consistent with your personal brand
�Share and demonstrate your knowledge, expertise, passion or purpose as much as possible
�Help others in your network
�Add Value
�Give people a reason to talk about you in a positive way that also matches your personal brand
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Consider the company you keep
Define your network carefully
Likeminded individuals that share your common interest
• Students, Teachers
• Group Members
• Recruiters, Hiring managers
• Industry Leaders, Other Professional Colleagues
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Data analytics allow for relationship eco-system mapping
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Plan where to engage in digital conversations
Keep in mind that where you interact online also conveys messages about you
Stick to the websites and communities that will help most in reaching your goals.
� Search for groups and communities to join
� Identify who is contributing to the conversation
� Connect and grow your digital network
with like minding individuals
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Sharing Messages Across Multiple
Digital Channels
(Effect: One to Many)
Social messages extend your reach
� Speed of engagement is very fast
� Messages can be searched and used when needed
� Digital dialogue can be discovered when needed
� Increasing your chances of facilitated serendipity
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Rules of the road
Whatever you post on line is who you become to others
No
Copyright
Infringement
Respect
your
Audience
Add Value
pick a
Identify Yourself
No Delete
Button on
Internet
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Share content that provides value & engages people
4 Steps to Building Relationships
EngageEngage
Manage
FeedbackManage
Feedback
Listen
ActivelyListen
Actively
Add
ValueAdd
Value
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
You’re EMPOWERED!
■ What does your online reputation offer?
■ What would influence others to reach out and build trust?
■ How can you make yourself available?
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Here are some examples of how I’ve built my reputation ….
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Branding yourself is a fantastic way to put your
best face consistently forward
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction21
For professionals, completing a LinkedIn profile is a good way to establish and manage your online professional reputation
Profile Picture:
Personalize your profile by
adding a business-appropriate
image of yourself. Using the
same picture across social
platforms will make it easy
for others to identify and
connect with you.
Summary:
Describe what you do and
how you can help others, or
what you do as an outcome
(By default it’s your last
position)
Connections:
Build you network of
connections, by inviting clients,
colleagues, those whom you
have met and trust
Recommendations:
Ask for recommendations
from clients as well as from
colleagues. Client ones are
stronger and will help
demonstrate to potential new
ones where you have added
value to others
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction22
Authoring a blog is a great way to share your knowledge & help others
www.susanemerick.com
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Anything is possible!
Share your passion
Share your knowledge
Help others
Volunteer
YOU are in control
Start Now!
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Inspiring women leaders are everywhere …
Will you become one?
My inspiration ….
“In a social enterprise, your value is established not
by how much knowledge you amass, but by how
much knowledge you impart on others.”
~ Ginni Rometty, CEO IBM
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
Thank you!
Questions? Contact me
Twitter: @sfemerick
LinkedIn: www.linkedin.com/in/sfemerick
Blog: www.susanemerick.com
Susan EmerickManager, Enterprise Social Strategy & Programs
IBM CHQ Digital Strategy & Development
Views shared in the presentation on my own and do not reflect those of my employer
© 2012 IBM CorporationCyber-bullying: A challenge in young people’s Internet useBuilding your personal brand: Your reputation is built with every interaction
In partnership with Institute for Learning & Performance Improvement, College of Education at
Wayne State University http://coe.wayne.edu/ I’m volunteering my time and expertise as part
of IBM’s Corporate Citizen Initiative http://www.ibm.com/ibm/responsibility/initiatives/
This presentation was prepared for Camp Moxie http://www.campmoxiegirls.org/ a leadership
adventure for girls who want to make a difference in their world! At camp, girls explore their
interests and talents, build confidence, and strengthen leadership skills. They make lasting
personal friendships while cultivating valuable professional relationships. Girls will develop
leadership skills by participating in exciting, interactive, hands-on workshops and activities
facilitated by local women leaders in business, philanthropy, and elected office.
This talk is intended to stimulate their understanding & interest social entrepreneurism,
personal reputation management and social media analytics. Campers will learn about visual
rendering of data, how it can increase knowledge and communication. They’ll be provided the
opportunity to analyze basic social network structures and understand their implications. As
well as explore the complexity and reach of digital communications, while recognizing how to
apply social media to increase awareness of issues relevant to their lives.