july2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com

some rights reserved - cc 2012 orange.com

Social Media &

OtherDominican RepublicUSA

Spain

Poland

France

UK43%

33%

8%

3%3%

2% 8%

France

Other countries

Poland

UKTunisia

Romania

25,4%

9,3%

8,9%

43,8%

7,6%5,1%

likers and followersOrange Group top accounts

Orange Worldwide likers

Orange TunisiaLikers : 484 195Followers : 20 653

Orange PolskaLikers : 889 070Followers : 601

Orange JordanLikers : 209 602Followers : 3 540

Orange FranceLikers : 495 616

Orange Worldwide followers

5 0 2 76 2 5 7 3 86 3 0

source: socialbakers july 2012

Orange Corporate page: 235 328 likers

Orange Corporate - Facebook

@orange: 16 665 followers

Orange network breakdown : 396 likes, 215 comments46 shares

Orange Corporate - Twitter

Orange Corporate - top engaging posts

july 2012

july 2012

july 2012

UK +7%

vs june 12

Poland+33%

vs june 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 235 328Followers : 16 665

Orange DominicanaLikers : 249 619Followers : 59 268

source: socialbakers

Orange RomaniaLikers : 186 772

Orange France network breakdown : 34 tweets from @orange retweeted 600 times

UEFA 2012 pictures : 423 likes, 31 comments, 21 shares&

some rights reserved - cc 2012 orange.com

Social Media &

531

488

Orange event with TweetreachTour de France event

total people reached* with the search «#TDF12 and Orange» : 1 144 904for a total of 795 tweeterers**

split of tweet type over 1 month

regular tweets

@replies

retweets

59%36%

5%

top 5 twitterers over 795(based on the total number of impressions ***)

@marilor

@foursquare

@orangesportfr

@Cath_woman

@orange 1 335 702 impressions

1 152 813 impressions

444 748 impressions

347 874 impressions

790 268 impressions

23

1

3

2

blog live orangevisits and popular articles

Twitter Orange account followers evolution

Tour de France 2012#TDF12

source: Google Analytics

visits/day

les jeux concours du Tour de France #TDF12

les twittos de l’île de La Reunion font leur aperitweet #ocn974

july 2012

132 articles 812July

16th

visits

Twitter international telco level of engagement

july 2012source: Tweet level by Edelman source: Twitter counter

UK O2118 381 followers#1

FRA @Orange16 665 followers#3

FRA SFR_Groupe8 453 followers#4

UK Vodafone_Group11 671 followers#5

USA ATT141 217 followers#2

77,6

56,4

46,9

83,8

5000

10000

15000

20000

31-Jul20-Jul10-Jul30-Jun20-Jun10-Jun31-May20-May10-May1-May

20 june12 328

followers20 may9 422

followers

31 july16 674

followers

july 2012

654 tweets 5 comts51 shares

source: Twitter counter july 2012

10 illustrations et infographies du Tour de France #TDF12

3 gplus

90,2

46 shares

in

0

300

600

900

1200

31-Jul20-Jul10-Jul1-Jul

@orange+87%

vs may 12

some rights reserved - cc 2012 orange.com

Social Media glossary

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You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)

Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...*reach is the total number of unique Twitter users

who received tweets

***each receipt of a tweet is called an impression**a tweeterer is a Twitter user