june 2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com

some rights reserved - cc 2012 orange.com

Social Media &

OtherDominican Republic

USA

Spain

Poland

France

UK43%

32%

6%

3%

4%

2% 10%

France

Other countries

Poland

UK

Tunisia

Romania

26,1%

9,2%

9%

43,3%

7,4%5%

likers and followersOrange Group top accounts

Orange Worldwide likers

Orange TunisiaLikers : 458 589Followers : 19 550

Orange PolskaLikers : 843 024Followers : 544

Orange JordanLikers : 205 292Followers : 3 235

Orange FranceLikers : 478 636

Orange Worldwide followers

4 8 1 33 2 2 7 2 43 5 9

source: socialbakers june 2012

Orange Corporate page: 225 341 likers

Orange Corporate - Facebook

@orange: 13 242 followers

visit the brand new Orange.com website !

Do you remember your first mobile phone ? What was it ?

Orange Corporate - Twitter

Orange Corporate - top engaging posts

june 2012

june 2012

june 2012

Romania +6%

vs may 12

Poland+3%

vs may 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 225 341Followers : 13 242

Orange DominicanaLikers : 238 991Followers : 55 192

source: socialbakers

Orange RomaniaLikers : 171 422

Marseille 1ère ville couverte en #4G par #Orange&

some rights reserved - cc 2012 orange.com

Social Media &

1781

2246

8

Orange event with TweetreachRoland Garros event

total people reached* with the search «#RG12 and Orange» : 327 871for a total of 576 tweeterers**

split of tweet type over 1 month

regular tweets

@replies

retweets

68%26%

6%

top 5 twitterers over 576 (based on the total number of impressions ***)

@MartinMedus

@orange_es

@frenchweb

@afpfr

@orange 403 058 impressions

53 698 impressions

42 513 impressions

35 343 impressions

42 870 impressions

42

blog live orangevisits and popular articles

Twitter Orange account followers evolution

#Euro2012 & Roland Garros

#Euro2012

source: Google Analytics

visits/day

the new 2012 Roland Garros poster : what’s your take ?

#leweb12 – comment se faire remarquer par des influenceurs lors d’un salon

june 2012

168 articles 1371June

8th

visits

Twitter international telco level of engagement

june 2012source: Tweet level by Edelman source: Twitter counter

UK O280 907 followers#1

FRA @Orange13 242 followers#1

FRA SFR_Groupe8 242 followers#4

UK Vodafone_Group11 367 followers#5

USA ATT136 318 followers#3

80,8

80,8

55,2

39,7

76,6

6000

9000

12000

15000

30-Jun20-Jun10-Jun30-May20-May10-May30-Apr20-Apr10-Apr1-Apr

20 may9 422

followers10 apr8 137

followers

30 june13 202

followers

june 2012

350 shares938 tweets 3 comts75 shares

in

source: Twitter counter june 2012

in

naissance d’un nouveau blog Orange Business Services !

69 gplus

0

500

1000

1500

2000

30-Jun25-Jun20-Jun15-Jun10-Jun5-Jun1-Jun

@orange+68%

vs april 12

some rights reserved - cc 2012 orange.com

Social Media glossary

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Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...*reach is the total number of unique Twitter users

who received tweets

***each receipt of a tweet is called an impression**a tweeterer is a Twitter user