Engage Your Event Audience with Mobile Surveys

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Engage Your Event Audience with Mobile Surveys Zwoor.com

After working with hundreds of event planners that used our

mobile app, here is our take-away of how best to engage

your audience with mobile surveys. What counts and what

doesn’t, and what to look for when selecting a mobile survey

for your event, conference or corporate meeting.

Why Mobile Surveys?

A survey via mobile devices starts with a well designed user

experience, an easy to use backend for the Event planning team

for creating and distributing the survey, a rich set of survey

templates, and an experienced event app provider and,

importantly, clear pricing.

A lot of time is invested into selling Event planners on features that

are often minor. At the end of the day, you’ll want your event app

company to be able to answer the following questions to your

satisfaction:

1. User friendly: Will attendees know how to start the survey

on their mobile devices? Is the navigation of the survey

questions clear to users?

2. Event Planner friendly: How easy is for my event team to

create and change the survey? Is there a rich set of survey templates that I can

simply copy and adjust?

3. Vendor Experience and tenure: Is your vendor a new one, or has 3-5 years of

experience?

4. Clear Pricing: Is there a clear, published pricing, or am I embarking on an “add-on

surprise” pricing journey?

5. Real time results display: Will I be able to display the results as they come in, and

engage the audience immediately on their responses?



The best survey experience is multi-channel, and works across mobile and PCs

(iOS, Android, PCs, Macs)

Survey apps have been the hot topic in the events industry. But, time

after time, we see that usage of mobile-only solutions lags behind

solutions that provide an integrated experience on any device,

including the old fashion computer. And yes, the survey needs to

work on an old Blackberry as well.

A good survey takes advantage of the device it runs on – the larger

real estate of the iPad, the capability of the browser on all devices, or

the elegance of the iPhone smaller screen.

Integrating the Survey and the conference Mobile app

The goal of an event app is to guide through the event, and make planning easy. That

includes the survey taking.

It should point people to the right connections, content and

solutions. That’s the difference between a traditional digital directory

or program and a modern event app. So, it should be no surprise

then that the highest adoption and satisfaction come from apps that

help attendees find the right things—and build an app experience

around those things.

Key things to look for: Can a user create a personal calendar and

agenda to help them navigate the event? Can the user tweet from

the mobile app with a ready-made hashtag for your event, without

typing extra characters, or remembering what the event hashtag is?

Can the user easily ask questions on a Q&A session, or answer a

survey for a session?



The best conference mobile app is integrating Surveys and Questions and Answers

(Q&A) features

The most successful event apps act as hub for everything your attendees do at the event.

Whether they’re taking a session survey, participating in a poll or reading the slides for a

session, your event app should be their platform for engagement. If there are other web

sites, devices or apps that your attendees need to use, you are hurting your adoption

rate—and diminishing your audience engagement. Of course, it’s likely that your event app

provider won’t have all that built in to their solution. But, the best apps on the market will

integrate with just about any digital solution to provide a hub for everything people need

to do at your event, including social media channels.

The survey creation is easy to use by the Event Planners and Content Planners

The best mobile survey needs to make the creation of the questions easy for your team.

Can you easily change the questions? Is there a rich survey template library, so you start

from a proven set of questions and make small edits?

Is the survey published instantly, or do you need approvals and workflow steps before the

survey can be accessed on your event attendee’s mobile devices and laptops?

We have found out that designing a survey

involves a good understanding of how the

users look at the survey during the event,

but equally important how the event

planners plan.

Some examples on making it easy for the

event planning team to create and share

the surveys:

1. A rich library of surveys that you can

copy and start your event survey from a proven set of questions

2. Ability to share the survey as a URL, a QR code or via simple instructions.



3. Ability to open the survey on a certain time window (e.g. from 11:00 to 11:30 on

Tuesday), to prevent participants taking the survey in advance.

4. Ability to share results real time with your participants in easy to understand charts.

How to create your first Survey

The Survey creation has two steps:

1. Create the Survey Info – the title of the survey, the Instructions to your participants

and the time window when the survey will be available. Note that, while we will

generate a survey code for you, you can change that code to make it easier to enter

for your participants. For example, if your event is called “Wine festival 2017”, your

Survey code can be Wine17.

2. Create the survey questions.

http://www.zwoor.com/wp-content/uploads/2012/12/Slide4.jpg



The next step is to Create

survey questions. Here, you

will Select the Type of

question (Multiple choice

single selection, One line text,

Slider etc.), and then enter the

question and potential

answers. Don’t forget to press

“Create question”! That’s it.

Change the order of the

questions by simply dragging

and dropping the questions.

For that, catch the question

box from the top left marker

and drag it in the right

position on the survey

sequence.

Start your survey from a Template

You can start a survey from our proven library of

templates. The templates include a large library, way

beyond meetings and events. Simply “select template”

from the library and your survey will be created with

the template questions. Please don’t forget to change

the Survey description, the window when it will be

open, and personalize the questions for your survey.

For convenience, we marked the portions of the survey that need to be personalized with

square brackets, to make it easier to identify.

How to share the Survey with your

participants

Once you created the survey, you want to share

it your event participants.

There are three main ways to share the survey

with your users:

1. The Survey is part of an event which uses the

Zwoor Event Mobile App. Users already

downloaded the Zwoor Event Mobile app. Best

http://www.zwoor.com/wp-content/uploads/2012/12/Slide5.jpg



way to include the Survey is via a link into the Agenda Item. Simply called it “Session

Survey” and include the link. Once the survey link is on the mobile app, the users can

answer the survey when so directed.

2. Print the QR code on your materials, or display at presentation end. This comes very

handy for the interactive surveys during a presentation or demo.

3. Ask participants to type s.zwoor.com on their browser, and then enter the survey code.

How to display the results of the survey real time to your audience?

As your participants complete

the survey questions, you might

want to publish the results real

time. This can be a terrific way

of engaging your audience,

especially on topics that are

rich on different points of view.

To share the results, the

presenter needs to have access

to the survey in the Zwoor back

end. Note that you can share

one question results at a time,

and can also adjust the refresh

rate (how often you update the

results on the screen).

One last advice: The best mobile survey providers have clear, published pricing

Mobile app for events can be very expensive. Some start with a low price point, but the

add-ons add very quickly. This results on continuous pressure for selling the add-ons. The

best mobile app companies have clear, published, no-surprise pricing that you can count

on. From what we know, we are the only mobile app that does not have a “range”, but a

clear fixed pricing that you can count on.

We also offer a free trial for our surveys, so you pay only after you experienced your event

content and mobile app features on your own mobile phone, or PC or MAC.

We hope you enjoyed our guide. If you have a questions or suggestion on how to make it

better, please send us a note at [email protected].

On behalf of our Zwoor Team,

mailto:[email protected]

http://www.zwoor.com/



Thanks for investing the time on reading this document! Looking for a quick checklist on

what to look for on mobile surveys? Below a printable, simple checklist.

Checklist for selecting your Conference Mobile App

Key Questions on Selecting a Mobile Survey Provider

Zwoor.com

Vendor 1 Vendor 2

1. User friendly: Will attendees know

how to use it to successfully navigate my event?

Yes

2. Event Planner friendly: How easy is

for my event team to create and change the survey

questions?

Yes

3. Vendor Experience and tenure: Is

your vendor a new one, or has 3-5 years of

experience?

Established

2011; First

mobile Event

App Jan. 2012

4. Clear Pricing: Is there a clear, published

pricing, or am I embarking on an “add-on surprise”

pricing journey?

Clear pricing

based on the

number of

surveys taken.

Free trial.

Business

Engage Your Event Audience with Mobile Surveys