Click here to load reader
Upload
zwoorcom
View
41
Download
0
Embed Size (px)
Citation preview
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
After working with hundreds of event planners that used our
mobile app, here is our take-away of how best to engage
your audience with mobile surveys. What counts and what
doesn’t, and what to look for when selecting a mobile survey
for your event, conference or corporate meeting.
Why Mobile Surveys?
A survey via mobile devices starts with a well designed user
experience, an easy to use backend for the Event planning team
for creating and distributing the survey, a rich set of survey
templates, and an experienced event app provider and,
importantly, clear pricing.
A lot of time is invested into selling Event planners on features that
are often minor. At the end of the day, you’ll want your event app
company to be able to answer the following questions to your
satisfaction:
1. User friendly: Will attendees know how to start the survey
on their mobile devices? Is the navigation of the survey
questions clear to users?
2. Event Planner friendly: How easy is for my event team to
create and change the survey? Is there a rich set of survey templates that I can
simply copy and adjust?
3. Vendor Experience and tenure: Is your vendor a new one, or has 3-5 years of
experience?
4. Clear Pricing: Is there a clear, published pricing, or am I embarking on an “add-on
surprise” pricing journey?
5. Real time results display: Will I be able to display the results as they come in, and
engage the audience immediately on their responses?
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
The best survey experience is multi-channel, and works across mobile and PCs
(iOS, Android, PCs, Macs)
Survey apps have been the hot topic in the events industry. But, time
after time, we see that usage of mobile-only solutions lags behind
solutions that provide an integrated experience on any device,
including the old fashion computer. And yes, the survey needs to
work on an old Blackberry as well.
A good survey takes advantage of the device it runs on – the larger
real estate of the iPad, the capability of the browser on all devices, or
the elegance of the iPhone smaller screen.
Integrating the Survey and the conference Mobile app
The goal of an event app is to guide through the event, and make planning easy. That
includes the survey taking.
It should point people to the right connections, content and
solutions. That’s the difference between a traditional digital directory
or program and a modern event app. So, it should be no surprise
then that the highest adoption and satisfaction come from apps that
help attendees find the right things—and build an app experience
around those things.
Key things to look for: Can a user create a personal calendar and
agenda to help them navigate the event? Can the user tweet from
the mobile app with a ready-made hashtag for your event, without
typing extra characters, or remembering what the event hashtag is?
Can the user easily ask questions on a Q&A session, or answer a
survey for a session?
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
The best conference mobile app is integrating Surveys and Questions and Answers
(Q&A) features
The most successful event apps act as hub for everything your attendees do at the event.
Whether they’re taking a session survey, participating in a poll or reading the slides for a
session, your event app should be their platform for engagement. If there are other web
sites, devices or apps that your attendees need to use, you are hurting your adoption
rate—and diminishing your audience engagement. Of course, it’s likely that your event app
provider won’t have all that built in to their solution. But, the best apps on the market will
integrate with just about any digital solution to provide a hub for everything people need
to do at your event, including social media channels.
The survey creation is easy to use by the Event Planners and Content Planners
The best mobile survey needs to make the creation of the questions easy for your team.
Can you easily change the questions? Is there a rich survey template library, so you start
from a proven set of questions and make small edits?
Is the survey published instantly, or do you need approvals and workflow steps before the
survey can be accessed on your event attendee’s mobile devices and laptops?
We have found out that designing a survey
involves a good understanding of how the
users look at the survey during the event,
but equally important how the event
planners plan.
Some examples on making it easy for the
event planning team to create and share
the surveys:
1. A rich library of surveys that you can
copy and start your event survey from a proven set of questions
2. Ability to share the survey as a URL, a QR code or via simple instructions.
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
3. Ability to open the survey on a certain time window (e.g. from 11:00 to 11:30 on
Tuesday), to prevent participants taking the survey in advance.
4. Ability to share results real time with your participants in easy to understand charts.
How to create your first Survey
The Survey creation has two steps:
1. Create the Survey Info – the title of the survey, the Instructions to your participants
and the time window when the survey will be available. Note that, while we will
generate a survey code for you, you can change that code to make it easier to enter
for your participants. For example, if your event is called “Wine festival 2017”, your
Survey code can be Wine17.
2. Create the survey questions.
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
The next step is to Create
survey questions. Here, you
will Select the Type of
question (Multiple choice
single selection, One line text,
Slider etc.), and then enter the
question and potential
answers. Don’t forget to press
“Create question”! That’s it.
Change the order of the
questions by simply dragging
and dropping the questions.
For that, catch the question
box from the top left marker
and drag it in the right
position on the survey
sequence.
Start your survey from a Template
You can start a survey from our proven library of
templates. The templates include a large library, way
beyond meetings and events. Simply “select template”
from the library and your survey will be created with
the template questions. Please don’t forget to change
the Survey description, the window when it will be
open, and personalize the questions for your survey.
For convenience, we marked the portions of the survey that need to be personalized with
square brackets, to make it easier to identify.
How to share the Survey with your
participants
Once you created the survey, you want to share
it your event participants.
There are three main ways to share the survey
with your users:
1. The Survey is part of an event which uses the
Zwoor Event Mobile App. Users already
downloaded the Zwoor Event Mobile app. Best
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
way to include the Survey is via a link into the Agenda Item. Simply called it “Session
Survey” and include the link. Once the survey link is on the mobile app, the users can
answer the survey when so directed.
2. Print the QR code on your materials, or display at presentation end. This comes very
handy for the interactive surveys during a presentation or demo.
3. Ask participants to type s.zwoor.com on their browser, and then enter the survey code.
How to display the results of the survey real time to your audience?
As your participants complete
the survey questions, you might
want to publish the results real
time. This can be a terrific way
of engaging your audience,
especially on topics that are
rich on different points of view.
To share the results, the
presenter needs to have access
to the survey in the Zwoor back
end. Note that you can share
one question results at a time,
and can also adjust the refresh
rate (how often you update the
results on the screen).
One last advice: The best mobile survey providers have clear, published pricing
Mobile app for events can be very expensive. Some start with a low price point, but the
add-ons add very quickly. This results on continuous pressure for selling the add-ons. The
best mobile app companies have clear, published, no-surprise pricing that you can count
on. From what we know, we are the only mobile app that does not have a “range”, but a
clear fixed pricing that you can count on.
We also offer a free trial for our surveys, so you pay only after you experienced your event
content and mobile app features on your own mobile phone, or PC or MAC.
We hope you enjoyed our guide. If you have a questions or suggestion on how to make it
better, please send us a note at [email protected].
On behalf of our Zwoor Team,
ZWOOR.COM - MOBILE TECHNOLOGY FOR BRILLIANT EVENTS, ON IPHONE, IPAD AND ANDROID.
Engage Your Event Audience with Mobile Surveys Zwoor.com
Thanks for investing the time on reading this document! Looking for a quick checklist on
what to look for on mobile surveys? Below a printable, simple checklist.
Checklist for selecting your Conference Mobile App
Key Questions on Selecting a Mobile Survey Provider
Zwoor.com
Vendor 1 Vendor 2
1. User friendly: Will attendees know
how to use it to successfully navigate my event?
Yes
2. Event Planner friendly: How easy is
for my event team to create and change the survey
questions?
Yes
3. Vendor Experience and tenure: Is
your vendor a new one, or has 3-5 years of
experience?
Established
2011; First
mobile Event
App Jan. 2012
4. Clear Pricing: Is there a clear, published
pricing, or am I embarking on an “add-on surprise”
pricing journey?
Clear pricing
based on the
number of
surveys taken.
Free trial.