So are our staff reluctant learners? Or are they just reluctant to engage with the solutions that L&D teams provide? In this presentation, Laura Overton, MD of the benchmarking organisation Towards Maturity, explores perspectives from 500 L&D professionals and over 2,000 learners to uncover insights that will really make a difference to learner engagement in your business. Data was taken from the New Learning Agenda www.towardsmaturity.org/2013benchmark and the Towards Maturity Learning Landscape www.towardsmaturity.org/learner .This presentation was first delivered at the UK Learning Technology Conference 2014.
1. Engaging Disengaged LearnersUsing data from learners in the workplace to challenge our assumptionsLauraoverton
2. 44%of L&D leaders say their staff are reluctant to engage with online learningBut do staff agree? We conduct an annual study with L&D professionals and for some years they have been complaining! Download the full report at www.towardsmaturity.org/2013benchmark Lauraoverton 3. Managers Non Managers2000+ learners in the Towards Maturity Learning LandscapeSales Under 30 Over 50 New in Company (5 years)So we thought wed ask the learners themselves for more information on the Learning Landscape go to www.towardsmarturity.org/learner lauraoverton 4. Networks How do staff learn what they need to do their job? 86% working in team collaboration 83% general conversationsManagers 70% support from line managersSupport Courses 70% google or other search engines 64% courses 51% self paced e-learningClear that staff are actively learning , is the engagement issue more about technology? lauraoverton 5. 75% of learners are happy to engage with online learning without promptingBut what about sharing? 95% of L&D staff are looking to improve sharing of good practice in the organisations but only 22% are achieving this surely that is down to learner reluctance to share online? lauraoverton 6. 84% staff potentially willing to use technology to share what they know with others 22% doing it alreadyImage courtesy of pakorn via freedigitalphotoLauraoverton 7. Yet only 18% L&Dprofessionals believe their staff have the ability to connect and share onlineLauraoverton 8. So are our staff reluctant learners?lauraovertonOr are they just reluctant to engage with our solutions? 9. What is stopping staff from learning on line?45% Uninspiring content 37% Lack of somewhere appropriate to study33% Cant find what they needlauraoverton 10. 3 in 5 L&D professionals think that their programmes are relevant#1 Barrier Uninspiring contentlauraoverton 11. 40% say theirmanager has the most influence on how they learn(Rising to 58% forunder 6 months) 7% say L&D influence themLauraoverton 12. Recognition is also important66% staff say recognition that they have completed online learning is important regardless of roleLauraoverton 13. Only 17% of L&D equip managers to support their staff Only 23% recognise achievementsLauraoverton 14. #2 Barrier - appropriate place 62% already using mobile phones/tablets to access resources to help them do their joblauraoverton 15. 15% encourage users to use their own devices for learninglauraoverton 16. #3 Barrier cant find what they need ONLY52%learners believe their company clearly communicates with them where to find itlauraoverton 17. 44% L&D professionals agree that they have a communications plan that engages all stakeholders 18% publicise success of individuals 25% communicate successes to managementlauraoverton 18. Engaging learners There are some things we can control!Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals and company needs together. One aspect of that is having a truly customer activated learning strategy Lauraoverton 19. Top learning companies report more engagement:Managers agree that e-learning delivers additional business benefit We have noticed positive changes in staff behaviour Learners recommend e-learning to colleagues to improve job performance Learners put what they learn into practice quickly 0%Bottom quartileSample average20%40%60%80%Top learning companiesBy understanding and responding specifically to learner needs , top learning companies are also reporting more engagement than average- across the board Lauraoverton 20. Turning Data into Insight and Insight into actionEngaging disengaged learners - what action will you take today? www.towardsmaturity.org/2013benchmark www.towardsmaturity.org/learner Laura@towardsmaturity.org lauraoverton 21. The Towards Maturity Benchmark study is made possible thanks to Towards Maturitys Ambassadors:Leading learning organisations who share our passion that independent research should be freely available to all. To join or find out more go to:Lauraovertonwww.towardsmaturity.org/ambassadors 22. About UsTowards Maturity is a benchmarking practice that provides authoritative research and expert consultancy services to help assess and improve the effectiveness and consistency of L&D performance within organisations. It leverages the data gathered from the largest learning technology benchmark in Europe. Download our case studies to support your business case for change atContact us via:Lauraoverton Towardsmaturity New Learning Benchmarksnwww.towardsmaturity.org Find out your own Towards Maturity Index to see if you are amongst the top learning companies at http://mybenchmark.towardsmaturity.org/Lauraoverton