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#WHATSONYOURPLATE WITH CITIInsights on Citibank with TeraReach to brought about the
FOOD WAR between the Delh-ites Vs Mumbaikars!
Citibank wanted to relate the brand with the consumer to and bring in a recall factor of the brand whenever they were going to dine
The Created a Video featuring Maria Goretti & Kunal Vijaykar bringing a friendly banter on Delhi Vs Mumbai food
BRIEF
Bring in conversations from two majorly targeted cities, Delhi and Mumbai flooding with tweet wars over food which they adore!
But the action plan needed attraction points! It had to start with some serious JAZZ!
OBJECTIVES
CONCEPTThe Key was in Visualizing the Delhi and Mumbai food banters and bring about eye-balls to the game!
Hence we quickly roped in some coolness! Gaurav Kapoor and Atul Kasbekar were the tweet instigators, supporting their respective city dwellers via Twitter! Soha jumps in…
1 2 3
Over 20 Mumbai Foodies were roped in to begin the War at Twitter!
This was followed by the Delhi Foodies jumping
onto the Bandwagon!
People from Del/Mum jumped in to talk about
their fav food!
THE ROLLOUT
#WhatsOnYourPlate
trended over 15 hours across 3 days!
Over 30,000 conversations
were Triggered on Twitter in a 3
Days Span
Over 15+ Million Accumulated
ReachWith an overall 10x
Impression rate
RESULTS
