Does your business want to increase revenue from personalized email marketing and transactional emails? First step to enhance the ROI from email marketing is by achieving higher email delivery. This is no easy task considering the number of spam mails in the eMailworld and the stringent filters. This PPT from Oracle User list speaks of effective tips to improve your email delivery rates.
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1. Email Delivery unplugged
18 effective strategies to improve email delivery - B2B
marketing
Customer Education Series: 2010Oracle User list
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2. Email deliverability is a constant worry for marketers.
Changing rules in email landscape makes it difficult to keep track
of the ever changing filter parameters maintained by ISPs.This PPT
focus on the key practices to improve email deliveryof your B2B
email marketing .
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3. Learn from these best email delivery practices to improve email
delivery rates and improve ROI from targeted marketing.
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4. Join Complaint Feedback Loop
Feedback loops allow you to see the complaints originating from
users and those who is mark you as spam
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Customer Education Series: 2010Oracle User list
5. Remove Inactive Subscribers
Dont add numbers to your database with inaction subscribers. Remove
the deadwood before sending your campaign.
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Customer Education Series: 2010Oracle User list
6. Follow Consistent Timing
Recipients appreciate it and ISPs mark positive for consistent
behavior.
Customer Education Series: 2010Oracle User list
Tip for B2B marketers guide Oracle User list
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7. Use Consistent From Information:
Dont keep on changing the from information. Keep the same from name
and address.
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Customer Education Series: 2010Oracle User list
8. Static IP Address:
Use the same IP address to send your emails from your server. Find
out if the email service provider is using a dedicated IP, if not,
its worth to use
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Customer Education Series: 2010Oracle User list
9. Email List Maintenance
Take time to promptly remove hard bounces and unsubscribes from the
list
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Customer Education Series: 2010Oracle User list
10. White List Reminder
Ask list subscribers to add the 'from' address for your list to
their address book.
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Customer Education Series: 2010Oracle User list
11. Get Authenticated:
Choose the suitable authentication system to authenticate the
identity of your email. DKIM, Sender ID, DomainKeys are few of the
leading authentication service available.
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Customer Education Series: 2010Oracle User list
12. Spam check the content
Before you send the email campaign, check the spam score to remove
spam tainted words
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Customer Education Series: 2010Oracle User list
13. Remove Bounces:
Sending to invalid or nonexistent email address will send off red
flags with most internet service providers.
Customer Education Series: 2010Oracle User list
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Customer Education Series: 2010Oracle User list
14. Be Relevant:
Dont provide gibberish content. Value the users time by including
relevant articles.
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Customer Education Series: 2010Oracle User list
15. Send In short burts
Avoid sending en masse. Split the big list to smaller bit chunks
while sending.
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Customer Education Series: 2010Oracle User list
16. Check theHTML Codes
Remove any badly-formed HTML or invalid HTML tags or any invalid
attributes. Spam filters mark such mails as spam. Avoid such
mistakes by running your HTML through a validator.
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Customer Education Series: 2010Oracle User list
17. Monitor the Blacklists
Check if your email server is blacklisted.
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Customer Education Series: 2010Oracle User list
18. Use a plain text e-mail along with HTML
Provide alternative text version along with HTML emails, or use
minimal pics in your HTML. Users & email clients love content
rich templates
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Customer Education Series: 2010Oracle User list
19. Always provide an easy unsubscribe option
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Customer Education Series: 2010Oracle User list
20. Email deliverability best practices presentation prepared by
Liza & ShirleyOracle User List June 2010
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Customer Education Series: 2010Oracle User list
