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Enjoy the chaos Henriette Weber Andersen, Li08

Enjoy The Chaos

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my presentation from lift08

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Page 1: Enjoy The Chaos

Enjoy the chaosHenriette Weber Andersen, Li08

Page 2: Enjoy The Chaos

What’s vital for businesses and marketing

these days?

Page 3: Enjoy The Chaos

We are a part of...

...the “silent revolution”

Page 4: Enjoy The Chaos

As part of the silent revolution I am battling emptyness

Just like Bastian and Atreyu did in “the never ending story”

Page 5: Enjoy The Chaos

e normal business approach

Does it make sense anymore ?

e business of busines is business

Page 6: Enjoy The Chaos

So where’s the chaos ?

Page 7: Enjoy The Chaos

Everyting is changing...

Marketing is changing too

Page 8: Enjoy The Chaos

What are the companies afraid of ?

Page 9: Enjoy The Chaos

Face the anarchy

Page 10: Enjoy The Chaos

Enjoy the chaos

Page 11: Enjoy The Chaos

As revolutionaries...

....We want conversation first

Page 12: Enjoy The Chaos

(Businesses are the other way around)

Page 13: Enjoy The Chaos

We want a relationship

Page 14: Enjoy The Chaos

Preferably 1 on 1

Page 15: Enjoy The Chaos

You want a piece of me?

Meet me where I am on my premises

Page 16: Enjoy The Chaos

No noise ! - please

Page 17: Enjoy The Chaos

(No noise = effective marketing)

Marketing as natural presence

Page 18: Enjoy The Chaos

e internet is surroundings without a center

Page 19: Enjoy The Chaos

e consumer capitalism has already won !

now go do something radically and utterly different !

Page 20: Enjoy The Chaos

ank you