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Enterprise 2.0 strategy and case studies such as P&G. Contact 2thinknow, for Enterprise 2.0 consulting
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ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
2thinknow ™www.2thinknow.com
Enterprise 2.0 Global
Christopher HireDirector of Innovation
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
2.0 isGlobal Collaboration
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Global 2.0 – P&G
• Proctor & Gamble• Loose/tight collaboration network• Ideology of collaboration• According to P&G manager:
“An idea can come from anywhere in the world. (read ‘web’)”
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Global 2.0 - McDonalds
• Not just top down• Local product development feeding into chain• Coffee developed out of Australia• Products from France feeding into USA• Localized products, more decentralised
• The web feeds all the nodes
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Where?
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
USA – Leading
• Frisco Bay Area: Home of social networks• HP, Palo Alto, Xerox (PARC), Stamford, Apple• Web 2.0 technologies• Integrating technology into business• Fully integrated business models.
• See also: Silicon Alley, MIT, Boston
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Spain – encouraging
• Low base• Building up Enterprise 2.0• Providing infrastructure• Encouraging, educating entrepreneurship• State-sponsored, leadership
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Hungary – enabling
• Best test labs in Europe for new VOIP/wireless technology
• R&D focus• Industrial & telecom partners• State Sponsored
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Australia Globally Comparative
• Strength:• Good at implementing ICT• Weakness:• Shortage of business-focussed ICT people• Infrastructure: Wireless, Broadband, Govt• Tyranny of distance• The Big Opportunity:• Asian regional leadership• Closer ties to Europe, USA
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Australia ideal for web 2.0
• Flatter organizational structure• Collaboration• New economy
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
The Take-away
• Web 2.0 will not change all Enterprise.• Incremental for most, Internet a bigger
disruptor, a toolkit (Wikis, blogs)• Will disrupt media• Will disrupt telecommunications• Will disrupt ICT• Will disrupt education• Opportunity for regional leadership
ALL SLIDES & CONTENT COPYRIGHT (c) 2008, 2THINKNOW. FOR ENTERPRISE 2.0 EXPERT CONSULTING VISIT www.2thinknow.com
Global Innovation
The Global Innovation Conversation:International Journal of Innovation and Changewww.2thinknow.com/innovation
Global Innovation Review (2nd edition, Nov 07)ISBN: 978-0980369700 www.2thinknow.com/gir