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Enterprise 2.0 Global

Christopher HireDirector of Innovation

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2.0 isGlobal Collaboration

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Global 2.0 – P&G

• Proctor & Gamble• Loose/tight collaboration network• Ideology of collaboration• According to P&G manager:

“An idea can come from anywhere in the world. (read ‘web’)”

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Global 2.0 - McDonalds

• Not just top down• Local product development feeding into chain• Coffee developed out of Australia• Products from France feeding into USA• Localized products, more decentralised

• The web feeds all the nodes

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Where?

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USA – Leading

• Frisco Bay Area: Home of social networks• HP, Palo Alto, Xerox (PARC), Stamford, Apple• Web 2.0 technologies• Integrating technology into business• Fully integrated business models.

• See also: Silicon Alley, MIT, Boston

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Spain – encouraging

• Low base• Building up Enterprise 2.0• Providing infrastructure• Encouraging, educating entrepreneurship• State-sponsored, leadership

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Hungary – enabling

• Best test labs in Europe for new VOIP/wireless technology

• R&D focus• Industrial & telecom partners• State Sponsored

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Australia Globally Comparative

• Strength:• Good at implementing ICT• Weakness:• Shortage of business-focussed ICT people• Infrastructure: Wireless, Broadband, Govt• Tyranny of distance• The Big Opportunity:• Asian regional leadership• Closer ties to Europe, USA

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Australia ideal for web 2.0

• Flatter organizational structure• Collaboration• New economy

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The Take-away

• Web 2.0 will not change all Enterprise.• Incremental for most, Internet a bigger

disruptor, a toolkit (Wikis, blogs)• Will disrupt media• Will disrupt telecommunications• Will disrupt ICT• Will disrupt education• Opportunity for regional leadership

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Global Innovation

The Global Innovation Conversation:International Journal of Innovation and Changewww.2thinknow.com/innovation

Global Innovation Review (2nd edition, Nov 07)ISBN: 978-0980369700 www.2thinknow.com/gir