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Move at a Digital SpeedBusiness DNA & Rapid Evolution
Evolution = Sex, Mutation & Death
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Enabling People with Ideas to Market
Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry.
“Come spread your ideas on clothing & accessories
“Find, create and share your interests”
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What does the Platform do?
1) Idea owners can place ideas on 140 apparel and accessory base products in a virtual way. No charges & nothing is printed until sold. 2) Articles are sold via
multiple points of sales:- Spreadshirt own Shops
- White Label Shops- Social Media Shops
- Amazon- Tool Integrations
4) Spreadshirt handles the transaction, print, delivery and
the Customer Service
5) Spreadshirt pays a profit to the ideas owner
3) Partners own customers or Spreadshirt/Amazon’s customers buy the ideas.
No Minimum Order
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Actually 5 different models
“Create Your Own” designer with
300k Crowdsource designed
Sell on a Spreadshirt Marketplace with
600k Crowdsourced ideas
Sell to own audience via a white label shop Sell on marketplaces
like Amazon Sell however the partner
likes but integrate directly with the platform &
factories API
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Spreadshirt is a Global Platform
Source: Internet World Stats.(1) Includes: Canada, Mexico and US.(2) Includes: Western Europe, Central and Eastern Europe.
BostonUS HQ, Sales &
Marketing
GreensburgProduction & US Operations
Las VegasProduction
LeipzigGlobal HQ & Production)
ParisSales
LegnicaProductionNorth America(1)
Population: 347m Internet Users: 273m
Europe(2) Population: 816mInternet Users: 501m
• 90,000 selling ideas owners per quarter
• Marketed to 17 countries worldwide• 9 languages & 7 currencies• 3.2 million items sold in 2012• 36% in North America and 58% in EU• Delivered to 45 countries worldwide
AmsterdamSales
The platform enables both local and international ideas to
market
LondonSales
BerlinInternational Sales and
Marketing, QA, laFraise
4 identical factories ensure high speed delivery, high quality and
scalable service
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Examples of Speed & Evolution
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A Platform With a Winning Revenue Formula
Launching Spreadshirt
20052002 2003 2004
Spreadshirt starts operations
100 Shop Partners registered
Expansion of business model to D2C
Internationalization, launch of US business
Start of own production/fulfillment
Positioning as a platform
200920072006 2008
Opening of Berlin & Boston offices
First financing round from Accel
Second financing round with Kennet & Accel
New executive team appointed
Accelerated profitable growth
20112010 2012
API enables partners to create their own applications
€31.8m
€45.8m
€62.1m
€0.1m €0.5m€2.3m
€8.2m
€16.0m
€20.1m
€26.3m€27.8m
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
€75.0m 2nd factory in North
American to open in Las Vegas
200m In 2016
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If Your Business was an Animal
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• Food– Animal: Acquisition of energy– Business: Acquisition of revenue
• Absolute customer focus• Attract customers to you• Other sexier animals will steal them
• DNA Growth– Animal: Evolution is exchange & recombination of DNA– Business: Building team skills, knowledge & action
• Fast thinking and acting teams drive product development• Product development is the sexiness that attracts customers• Absolute customer focus should be part of DNA
Meaning of Life?
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Your Team is DNA
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• Ego led single visionary is not sustainable– My DNA will die, retire or get poached for big money– My team DNA already has over 500 years of knowledge &
skills
• Grooming and Intelligent Design of Team DNA– Sex: Bringing in new knowledge & skills– Mutation: Creating new ideas– Death: Killing old DNA and making room for new
Making Effective Team DNA
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• Aim to create a new beast
• New people = new DNA– Do: Acquire different people
that do not fit current team– Do not: Turn them into you
• Acquisition other companies– Do: Buy challenges– Do not: Bring in same
• Training may not be right– Training slow and recycles– New experiences
Sex in the Office: Ideas & Knowledge Sex
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• Do Not Brainstorm– Mass mutation = bad– 1 off events – Often not positive ideas
• Team interaction– Coffee Points– Feel good manager
• Encourage Conflicts– Creative differences– Restructure– Move people around
Mutation of Ideas
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• Changing DNA– Old DNA has to go – Phases are different
• Need staff turnover– Pay to leave– Restructure out– Self poach
• Radical Moves of People– Move to new departments– Mix people together
Death in the Office: Opportunity
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• Healthiest DNA can Starve to Death. Reverse Process– Animals eat to replicate DNA– Business replicates DNA to eat
– DNA needs purpose
• Customer centric– Understand attracting customer– Customer choice is one click away
• Total Customer Focus– Meet the customer– Understand the customer– Adapt to the customer
Customer Focus Focus of DNA
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Example of Bad DNA?
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Beware the Selfish Gene
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Enabling People with Ideas to Market
Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry.
“Come spread your ideas on clothing & accessories
“Find, create and share your interests”
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• Survival of the fittest = SPEED = best DNA
• Business Beast– Speed is everything– Driven by team DNA
• Manage your DNA– Sex– Mutation– Death
• Customers are food – Make DNA Customer Focus– Total customer focus
Summary – Find the Beast in Your Business
