A Series of Tubes

Former U.S. Senator Ted StevensJune 28, 2006 - Debating Net Neutrality Bill

“

The Internet is not something that you just dump something on. It's not a big truck. It's a series of tubes.

Rule 7.6‘computer accessed communications’ are defined as information regarding a lawyer’s or law firm’s services that is read, viewed, or heard directly through the use of a computer.

“7.6(a)

‘All computer accessed communications...other than those subject to subdivisions (b) and (c) of this Rule, are subject to the requirements of Rule 7.2

“7.6(d)

All other forms of computer-accessed communications - i.e. not a lawyer or law firm’s own Web Site or unsolicited information disseminated by e-mail - are subject to the general rules applicable to all forms of lawyer advertising...

“p. 23Handbook

What’s Exempt?

“Homepages”Emails

What’s Exempt?

What’s Forbidden?

Traditional Advertising

Traditional Advertising

Google Ad Campaigns Have Multiple “Ad Groups”

Each Google Ad Group Has Multiple Variations

2008 - $160.63

5 Ad Groups15 Ad

Variations$2,625.00

Based on Filing Fees Under Louisiana Rules

Title: 25 CharactersAd: up to 35 CharactersAd: up to 35 CharactersLink: up to 35 Characters

La. Rule 7.2(a): Required Content Of Advertisement

(1) Name of Lawyer(2) Location of Practice

•Easy to Change

•Inexpensive

•Advertising is Keyword Driven

•Easy to Experiment with Variations

Non-Traditional Advertising

Just Talking...

RSS SyndicationUsers Can Subscribed to Feeds

Feeds Imported Into Other Websites

Feeds Emailed

How to Stop All This Talking?

A Series of Tubes