The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry. As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. This year it was held in Stockholm, Sweden and I was the keynote speaker on the opening night. This is my presentation.
Citation preview
How to create a wow brandEuropean Outdoor Summit 2013
Caf Opera / Stockholm 2013 10 17Keynote by Johan Ronnestam
Google Keyword: Johan Ronnestam
I like technology...
but I love the nature
HOW TOcreate a WOW brand
...that saves the world
...and stands the test of time.
The future of branding!
Galaxy Gear commercials are brilliant ads for a
terribleproduct
The future of branding?
LOOSINGAll Control!
3
1. Social
the l ink Social
+1 billion
+4.9 millions
50% 50%
80%
Container vs Content?
is king!Quality
On every device...
2. Mobile
1972
16 millions
+140 millions
Digital Paper
Q1 Q2 Q3 Q4
Digital Paper
3. Generation Y
They wear social technology
They expect design excellence!
Theyve seen it all
They create new brands (That aims disrupt your brand)
Spoiled with content
Innovation & technology drives brands (and sales)
19
14019
840
...and then also consumerism
a fine line
?
Technology changes
everything...
Product is advertising
Speed
FOCUS!
Organisation
Humans
Design
Innovation
Authenticity
How?
In Sweden 2012: Half of the three year olds use the
