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Event Marketing for Startups: Designing effective email and lead generation experiences
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Simplicity “[…] To increase a user’s ability,
designers of persuasive experiences must make the behaviour easier to do. […] persuasive design relies heavily on
the power of simplicity.”
BJ Fogghttp://bjfogg.com/fbm_files/page4_1.pdf
Make it easy & add the right trigger
Go where users already are.
Thought Leadership“Create more value than you capture”
Tim O’Reilly
My blog posts Industry news
Blog posts Satistics
ben-evans.comwww.mondaynote.com
learn.percolate.com
Consistency“80% of success is just showing up”
Woody Allen
• Keep the relationship alive throughout the year
• Link to the newsletter from everywhere: Website, blog, email signature, Twitter bio, YouTube description, Slide Share description, etc.
Show your creativityE.g.: Sponsor Cases
“Your brand could do this too”
Philips HUE “Social Light” @ Social Media Week
Milan 2014
youtu.be/8-1xlZBH14g
Contests & GiveawaysOffer something that’s aligned with
you want to stand for.
E.g.: 15’ free consulting Skype call, something that enhances your
product or service.
