• Notebooks: think of as digital replacement for old fashioned ring binders and manila folders

• Notes: the data saved in Evernote – handwritten, pdf, pics, audio, video – just about anything digital

• Tags: keywords for notes = ‘topic locators’ for easy searching thru old notes later

• Sync: Evernote works across all platforms and data can be accessed/edited from all devices

Quick Review

Better tech = better workflow

Better workflow = better customer experience