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iTV “Experience TV”

Executive project draft

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Page 1: Executive project draft

iTV

“Experience TV”

Page 2: Executive project draft

The

need

to

cont

rol?

Have you ever felt like you wanted to change a TV show? Wanted to learn more?

Wanted to customize and choose what you wanted to happen?

Wanted control?

Page 3: Executive project draft

Our M

issio

n To provide the most innovative and immersive TV viewing

experience to our subscribers.

Page 4: Executive project draft

Wha

t is i

TV?

iTV is a subscription network that gives viewers control over the content. Using current technology viewers

will be able to “interact” with TV programs.

Page 5: Executive project draft

The

View

er

Cont

rols

Choose plot paths Change camera angles Change the music Customize Characters Choose alternate endings Choose the setting Learn about the

characters Interact with the producers

Page 6: Executive project draft

Choo

se P

lot

Path

s

Page 7: Executive project draft

Cam

era

Angl

es

Page 8: Executive project draft

Cust

omize

Ch

arac

ters

Page 9: Executive project draft

Chan

ge S

ettin

g

Page 10: Executive project draft

Lear

n ab

out t

he

Char

acte

rs

Page 11: Executive project draft

Inte

ract

with

the

Prod

ucer

s

Page 12: Executive project draft

Our A

udie

nce

iTV’s main audience will be the younger 18-40 demographic.

Our audience wants a brand new TV viewing experience. Willing to invest time

and money to fully immerse themselves in our content.

Page 13: Executive project draft

Adve

rtisin

g

As a subscription channel

iTV does not accept any form of advertising

Our website will only show brief advertising from our sponsors and our shows Advertising promoting

our shows will be in the form of merchandise and advertising on other networks

Page 14: Executive project draft

The

Web

site

iTV’s website will be the hub of the network. Our website will

attract and show potential viewers what we have to offer The website will

feature bonus content that cannot be seen on TV