© 2011 Apptivo Inc. All rights reserved.

Expand Your Business Into a New Region

One way to grow your business is to expand it into a new region. The goal of every business is to

make the sale. The second goal is to grow their business, and that can happen in a number of

ways. One way is to expand your business into a new region.

Expanding into a new region doesn’t mean you have to actually open a branch there, although

you can. You can expand your business into a new region just by using advertising effectively.

You need to generate awareness otherwise no one will know that you business exists in the new

region. Ads designed to create awareness will get the word out.

Once that awareness has been created you need to continue to repeat your message to the

audience you are targeting. You build on your original message in the awareness ads. Soon brand

recognition occurs. Once you have awareness and recognition you can generate consumer

interest. The consumer learns more about your business the products and/or services you offer,

the benefit of dealing with your company, and the building of emotional triggers. These triggers

include creating fear, creating security, or creating comfort.

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By this time the consumer is motivated to purchase from your company. Promotional advertising

begins to tweak the interest of potential customers who are no ready to buy from you. A strong

call to action is very important here. Once the first purchase is made you have begun to build a

relationship with the customer and they are likely to repurchase from you. This is especially true

if there are emotion triggers that are used repetitively.

Your long-term goal is to build customer loyalty so that they buy from you repeatedly. When

you expand into a new region you have the opportunity to grow your customer base increasing

the number of loyal customers, which translates to increased revenue. When a customer is

satisfied with your products and your company they will be quick to share that knowledge with

© 2011 Apptivo Inc. All rights reserved.

others. Word of mouth is a great way to grow your business. Treat your customers right and they

will grow your business for you.

Today it is much easier to reach out into a new region thanks to the internet. Advertising can be

expensive. The internet offers all kinds of affordable opportunities to grow your business into not

just one new region but many new regions. A business reaches a point where it either stagnates

or you take it to the next level moving into a new region. The choice is yours.